THE MARKET FOR HOME, LIFESTYLE + GIFT

August 19 - 22
HANDMADE® GLOBAL DESIGN
August 20 - 23
HOME | LIFESTYLE | HANDMADE
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Javits Center, NYC

EDUCATION @ NY NOW: BE SMARTER

Add seminars to your registration and save!  If you’re already registered as an attendee, click attendee and then sign in where it says, Update Your Record.

Cost: $25, $30 on-site.

Sunday, August 20, 8:30 AM - 10:00 AM

  • Session Number: ARSUN
ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import practices....
Speaker(s)
Co-Presenter
Colvin English
MARKET INCUBATOR PAVILION
Co-Presenter
Phil Hobson
Phoenix International Business Logistics

    Sunday, August 20, 10:30 AM - 11:30 AM

    • Session Number: CRAFTSUN
    This seminar focuses on fresh ideas to put to use right now to stand out among all the retailing noise. The seminar will bring attendees through inventive ways to increase sales and retain your customer base as well as attract new customers. Put these tips to work for a stronger... Read More
      • Session Number: CROWHURSTSUN
      Barbara Crowhurst, leading retail specialist shares her expertise about creating an effective sales focus and how it all comes together to have a major impact on sales and serving customers . Retailers will be taught how to teach their sales people to become more effective at their jobs and achieve... Read More

        Sunday, August 20, 12:00 PM - 1:00 PM

        • Session Number: DSASUN
        From Halloween Boutique through New Year's Resolutions, promoting personal care products through Red Letter Days will fill your calendar with profitable marketing and promotional ideas to boost your business. Make these holidays last a week or longer. Patti and Allan will present promotional display and product ideas you can use... Read More
        Speaker(s)
        Co-Presenter
        Patti Biro
        Day Spa Association

          Sunday, August 20, 12:30 PM - 2:00 PM

          • Session Number: ARSUN2
          Color influences consumer purchasing decisions and is an important tool to crafting your brand.  Hear from color forecaster and HAND/EYE Magazine founder Keith Recker about future color and design trends related to handmade products.  Using trends as inspiration, create your own unique color palette to drive visual innovation into your... Read More
          Speaker(s)
          Speaker/Presenter
          Keith Recker
          PANTONE COLOR INSTITUTE

            Sunday, August 20, 1:30 PM - 2:30 PM

            • Session Number: CRAFTSUN2
            We’ll explore the concept of the Facebook News Feed Algorithm and how to ensure your followers are actually seeing and engaging with your content. We’ll also look at distinct types of posting strategies as well as how to creatively leverage Facebook Groups, Facebook Live and Facebook Messenger for deeper engagement... Read More
            Speaker(s)
            Speaker/Presenter
            Jennifer Cario
            SugarSpun Marketing

              Sunday, August 20, 2:30 PM - 3:30 PM

              • Session Number: CROWHURSTSUN2
              Barbara Crowhurst will share current retailing trends and predictions, what’s in store for retailers and how these trends will affect their business. Key topics to be covered: data (what to track and how to read), convenience (how brick and mortar and online are working together), personalization (customer connection and experience)... Read More
              Speaker(s)
              Speaker/Presenter
              BARBARA CROWHURST
              RETAIL MAKEOVER

                Monday, August 21, 8:30 AM - 10:00 AM

                • Session Number: ARMON
                ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import practices....
                Speaker(s)
                Co-Presenter
                Colvin English
                MARKET INCUBATOR PAVILION
                Co-Presenter
                Phil Hobson
                Phoenix International Business Logistics

                  Monday, August 21, 10:00 AM - 11:00 AM

                  • Session Number: CROWHURSTMON
                  Boost your Christmas sales after hearing what Barbara has to share with you. She guarantees that you will be able to take the easy to follow tips into your business immediately. During this power hour retailers will learn: last minute tips on increasing traffic, how to increase conversion rates and the... Read More
                  Speaker(s)
                  Speaker/Presenter
                  BARBARA CROWHURST
                  RETAIL MAKEOVER

                    Monday, August 21, 10:30 AM - 11:30 AM

                    • Session Number: CRAFTMON
                    This session focuses on the integration of images and video into social media based marketing campaigns. She will discuss the psychology of image marketing, explore different types of image and video based marketing and walk through some examples of companies who are doing a great job of leveraging powerful images. ...
                    Speaker(s)
                    Speaker/Presenter
                    Jennifer Cario
                    SugarSpun Marketing

                      Monday, August 21, 12:00 PM - 1:00 PM

                      • Session Number: ARMON2
                      Design Thinking is a method for practical, creative problem-solving and a useful tool for artisan enterprises. Learn how artisan brand Anchal embraces design thinking to create innovative and strategic solutions with their partners in India and Louisville, KY through employment opportunities, products and markets that support women's empowerment.  Be inspired... Read More
                        • Session Number: RETDETAILS
                        Strategies to rejuvenate experienced retailers and inspire new ones to create retail excitement that will attract and engage customers and increase sales....
                          • Session Number: DSAMON
                          Retailers large and small are catching the wave of pop up shop retailing.  Short term, high impact temporary retail is a trend that is here to stay! Whether you are a veteran pop up retailer or a new comer wanting to cash in on this revenue opportunity this workshop will... Read More

                            Monday, August 21, 1:30 PM - 2:30 PM

                            • Session Number: CRAFTMON2
                            This seminar is going to help you make more money doing what you already do best-retail.  Craft fairs, pop-up shops and shows are just a different platform for retail stores and crafters to sell.  While many things are similar, a lot of things are different.  This seminar will show you... Read More
                              • Session Number: ARMON3
                              Handmade products from American designer-makers and global artisan brands are a top trend at NY NOW.  ByHand Consulting’s founders, Karen Gibbs and Colvin English, share their research on the expanding interest in handmade products.  Learn about consumer trends and purchasing habits that are influencing sales of artisan products. Understand how... Read More

                                Monday, August 21, 3:00 PM - 4:00 PM

                                • Session Number: DSASUN2
                                Join this panel discussion with leaders in our industry. Retailers who are driving innovation in personal care products will share their "secrets to success" in this growing category. Vendors, buyers, and suppliers will have an inside look at what makes these industry experts in the personal care products arena...
                                Speaker(s)
                                Co-Presenter
                                Patti Biro
                                Day Spa Association

                                  Tuesday, August 22, 10:30 AM - 11:30 AM

                                  • Session Number: CRAFTTUES
                                  This is an extension of Lindsay Anvik's earlier seminar, Temporary Stores: How to Create More Revenue with Craft Fairs, Pop-Ups and Shows.  It will include even more examples (over 100!) to help inspire you to wow customers with your merchandise.  This seminar will include fun examples, DIY ideas and low... Read More
                                  Speaker(s)
                                  Speaker/Presenter
                                  Lindsay Anvik
                                  See Endless

                                    Tuesday, August 22, 12:00 PM - 1:00 PM

                                    • Session Number: ARTUES
                                    Have you ever wondered how some brands just seem to have their finger on the pulse, perfectly anticipating what their customers want and need? They know that the secret to building a thriving, relevant brand is understanding who their target customers are, and building a message, product, and experience to... Read More
                                    Speaker(s)
                                    Speaker/Presenter
                                    Justine Clay
                                    Business Coach and Consultant

                                      Tuesday, August 22, 1:30 PM - 2:30 PM

                                      • Session Number: ARTUES2
                                      While standards are in place that protect the rights and wellbeing of factory workers, there is a lacking standard across the industry as to what constitutes ethical compliance in the decentralized supply chains that most artisans and home-based workers are a part of. Presented by Sarah Otto, this seminar will... Read More
                                        • Session Number: CRAFTTUES2
                                        This seminar will help you avoid common mistakes and maximize your emails for powerful impact! Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!  We'll focus on branding beyond the logo, readability,... Read More

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