Vera Fritsch was born and brought up in a picturesque town in the South of Austria. “It was a wonderful place to grow up in yet from a very young age, I felt the urge to travel and discover other countries and cultures,” she says. She studied economics, which took her to France, the UK, Italy and Sweden—journeys that more or less satisfied her desire for adventure. “But it was only when I accepted a job at a diplomatic mission in New Delhi that I entered the ultimate adventure of my lifetime. That was in 2007, and ever since, India has been my home.”
“I always had a passion for design and interiors throughout my life but only India triggered the urge to translate my passion for design into a profession. Fascinated by my everyday adventures in India, I wanted to bring the country’s beauty, culture and magic to everyone’s home around the world.”
This guiding philosophy was also the main reason why she started Monsoon and Beyond. Without compromising on her rather contemporary, European design understanding, she began collaborating with artisans across India and applied ancient Indian handicraft techniques to her work. The result was a perfect synergy between design and craftsmanship, and Monsoon and Beyond, with its range of home textiles and accessories, was officially born in February 2013.
With each of her collections, Vera takes you on an enchanting journey through India. “I wanted to do more than just create beautiful designs, I sought to tell visual stories through my collections”, says Vera. The indigo houses of Jodhpur, the faded wall of a medieval tomb in Old Delhi, the sunset over Marine Drive in Mumbai - all these images and related emotions come to life in her creations.
Vera’s label has been critically acclaimed by the media. She was recently featured in FORBES, ELLE and VOGUE, VERVE, among others.
Vera currently lives with her husband and 3 adopted cats in New Delhi.