brooklyn,  NY 
United States
  • Booth: 8556

PureNY is your NEW go-to resource for Fashion and Semi-precious handmade jewelry. A wide variety of collections and bread-and-butter items for retailers from fashion to gift giving.

Brands: PureNY , Holly Yashi, Inhwa Yu x PureNY

 Press Releases

  • Designer Inhwa Yu strikes the perfect balance of simplicity and infinity in her modern handcrafted collection.  Each unique piece embraces boundless energy through intricate, fluid lines and clean simple shapes.

    Born in Korea, Inhwa Yu graduated from Pratt Institute in New York and worked as design assistant to high profile established jewelry designers. After 17 years abroad studying, working and experiencing different cultures, Yu returned to her native home. There she creates fine jewelry pieces for major luxury jewelry gallery, Comme de Musee in Seoul. Her new line, Inhwa Yu, handmade of sterling, precious and semi-precious stones brings her modern design sensibility to an international market.


  • PureNY Birthstone Pre-pack
    Sterling and CZ stud earrings, labelled with month and birthstone.MSRP $20. Great gift or pick-up item for your customers. Takes only 6 square inches! Acrylic display complimentary with purchase of 24 pairs of earrings....

  • Best quality cubic zirconia set in cast .925 sterling. 12-month acrylic display included free with purchase of 24 units. All come boxed in gem boxes and labelled with month and birthstone.
  • Inhwa Yu x PureNY
    From fine jewelry designer, Inhwa Yu, comes this clean new collection of sumptuous cultured pearls and unique colored gems....

  • Cultured pearl and sterling earrings. Handmade by Inhwa Yu for PureNY.
  • Holly Yashi Lunar Tide Bracelet
    • Niobium<br />• Gold overlay<br />• Gold overlay toggle clasp<br />• 7 1/4" long<br />• 2 1/4" wide<br />• *Due to unique pattern application, no two are exactly alike....

  • Like gold and silver, niobium is an element from the natural world. It is rare, precious, and has the working qualities of fine silver. Niobium is extremely strong yet remarkably lightweight.
    The radiant colors unique to the Holly Yashi designs are the metal’s own permanent oxide—not dye or paint—and they will never rub off the jewelry.
  • Inhwa Yu x PureNY
    Inhwa Yu x PureNY amazonite and sterling handmade earrings....

  • From fine jewelry designer, Inhwa Yu, and PureNY comes this fresh, clean collection handmade of sterling, gold and fine quality stones.
  • PureNY long drop earrings
    7mm CZ dangles from a long "V" of sterling silver...

  • Best quality cubic zirconia stones set in cast sterling silver hang from our most popular "long V" sterling wire. Many colors available.
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