UWP Luxe

Mason,  OH 
United States
http://www.upwithpaper.com
  • Booth: 7862

UWP Luxe is a boutique stationery line of trend-driven pop-up greeting cards and elegant home goods. 


 Show Specials

  • (Jun 04, 2018)
    Receive free shipping on all orders over $300.

 Press Releases

  • NEW YORK, NY - Up With Paper was the biggest winner at this year’s LOUIE Awards, which annually honors the best greeting card designs through a juried competition sponsored by the Greeting Card Association (GCA). 

    Known informally as the “Oscars” of the greeting card industry, LOUIE Awards are considered the highest honor for greeting card designs.  About 1,000 entries are submitted by hundreds of American and International card publishers, which are then reviewed by a jury of industry experts.  Three finalists are selected for each category, based on cost and sending occasion, and the winners are announced at the Awards bash, held annually during the National Stationery Show in New York.  The category winners are then considered for the night’s ultimate prizes—Card of the Year and the Judge’s Award for Excellence.

    Up With Paper led the way with 15 finalists, and seven cards went on to claim the LOUIE Award in their categories, making Up With Paper the night’s biggest winner. The original pop-up greeting card company took home the awards for Children’s Card Above $4.00 and Religious Celebrations Above $4.00 for cards from its Panoramics and Treasures lines, respectively. The company’s UWP Luxe boutique line of stationery products and elegantly packaged fine soaps, won LOUIE Awards for Birthday (General) Above $4.00, Congratulations/Special Occasion Above $4.00, Everyday Boxed Set, LGBTQ, and Print and Production Excellence.  Two of UWP Luxe’s winners, from the Layers and Pure Alchemy lines, were then selected for the Judge’s Award for Excellence, and the LOUIE’s highest honor, Card of the Year, for its intricate, laser-cut greeting card depicting an elaborate scene from the holiday classic, The Nutcracker.

    Monika Brandrup, Up With Paper’s Vice President and Creative Director, notes, “It was an extra special honor to be so highly recognized at the LOUIEs this year, the year that Up With Paper celebrates its 40th Anniversary. After all of this time, we are so proud to be still designing cards that are relevant in the industry, especially our newest designs from UWP Luxe, and that we have truly set our place as the original pop-up greeting card company.”

    At this year’s National Stationery Show, Up With Paper celebrated 40 years of delighting greeting card senders and recipients alike since its debut at the 1978 National Stationery Show. The booth showcased a number of Up With Paper’s first-ever pop-up greeting cards, featured a timeline of notable events from over the years, and held an anniversary party to honor the company’s history and celebrate its future. A number of new products were introduced for the first time at the show, such as Up With Paper’s new Christmas Treasures and Panoramics designs with push-button light effects that bring the spirit of the holidays to every card. UWP Luxe also used the show to debut a new petite pop-up greeting line, Dear Alchemy, featuring die-cut, interactive, “small yet still mailable” cards that focus on nostalgia-driven themes with a sprinkle of humor. Follow Up With Paper and UWP Luxe on Instagram to see Stationery Show highlights and LOUIE award winners.

    Originally founded as PopShots Inc. in 1978, Up With Paper has been recognized for design excellence more than 100 times with the Greeting Card Association’s highest honor, the LOUIE award, including the “Card of the Year” LOUIE Award in 2005 and 2018. Up With Paper’s intricate, innovative Treasures, Panoramics, and Sight ‘n Sound Pop-Up Greeting Card lines, Pop-Up Snow Globe Greetings®, Pop-Up Notepads, Notebooks, Boxed Cards, and Trinkets® gift enclosures, as well as the company’s UWP Luxe boutique line of trend-driven pop-up greeting cards, laser cut stationery, and elegantly packaged fine soapsare available in thousands of specialty retail outlets throughout the United States and around the world.

    Visit the Greeting Card Association’s website to see all of the award-winning designs.

  • UWP Luxe, Up With Paper’s boutique line of stationery products and elegantly packaged fine soaps, is introducing a brand new line of miniature pop-up greeting cards, Dear Alchemy,™. This curious and petite line will feature small, die-cut, interactive cards that focus on edgy, nostalgia-driven themes with an added sprinkle of humor. With a suggested retail price of $4.99, Dear Alchemy, brings a unique, affordable pop-up greeting card line for Millennials to the market.

    Created for Millennials by Millennials, the UWP Luxe Creative team drew inspiration from childhood memories, current trends, and popular puns for these clever and colorful designs. A paper airplane, taco, bra, and matchbook are just a few of the design concepts included. Unlike the intricate laser-cutting and paper engineering of UWP Luxe’s Pure Alchemy and LAYERS greeting card formats, the smaller size of Dear Alchemy, cards feature fun, impactful elements of surprise with minimal engineering. To help merchandise the line, a new, innovative display with natural wood and brass rods will be available, which features three open samples to showcase the unique and fun pop-up features of the line. Dear Alchemy, will make its debut at the 2018 National Stationery Show, where Up With Paper will be celebrating its 40th Anniversary.

    Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 60 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005. Up With Paper’s intricate, innovative Treasures, Panoramics, and Sight ‘n Sound Pop-Up Greeting Card lines, Pop-Up Snow Globe Greetings®, Pop-Up Notepads, Notebooks, Boxed Cards, and Trinkets® gift enclosures, as well as the company’s UWP Luxe boutique line of trend-driven pop-up greeting cards, laser cut stationery, and elegantly packaged fine soapsare available in thousands of specialty retail outlets throughout the United States and around the world.


 Products

  • UWP Luxe Floral Envelope Mini Pop-Up Greeting Card
    A laser-cut envelope containing a floral pop-up is nestled within a mailable envelope....

  • Introducing Dear Alchemy, - our curious and petite card line. Each design is handled smartly to create little salutations with big impact. Our inspiration is rooted in childhood memories and brought to life with twists on our favorite current trends and popular puns. Die-cutting and interactive elements abound! All cards come with a mailable envelope size of 3.5" x 5".
  • UWP Luxe Envelope Pouch
    Delicate hands offer up carefully cut springs....

  • We are proud to release the UWP Luxe Desktop Collection. Our new products are grounded in our passion for all things hand-painted and carefully crafted. 
  • UWP Luxe Let's Party Greeting Card
    Our LAYERS Greeting cards are created from layering laser-cut or die-cut paper to create a surface filled with depth and detail. Our latest designs are all accented with foil....

  • Each LAYERS Greeting card cover features salutations that are suitable for a variety of sending occasions and are blank on the inside for personalization. 
  • MoMA Dandelion Wishes Pop-Up Greeting Card
    We are honored to be the exclusive distributor of MoMA's beautiful, paper-engineered Everyday and Christmas boxed greeting cards in North America....

  • The Museum of Modern Art (MoMA) is not only famous for its incredible collection; MoMA is also known for its discerning taste -- requiring all potential products to pass through multiple design filters. Products are then evaluated by MoMA's renowned curatorial department, established in 1932 as the first of its kind to focus solely on architecture and design. MoMA's design collection is ever-changing, a reflection of the evolving field of design itself. 
  • UWP Luxe Dove Pop-Up Greeting Card
    A dainty dove unfolds its wings and soars over holly twigs....

  • Our Pure Alchemy Christmas category features elegant cards for the holiday season. As with our everyday collection, our holiday cards celebrate the best in paper engineering with trend-driven designs. 
  • UWP Luxe Aquatic Birds Boxed Notes
    Our Boxed Notes are presented in beautifully foiled boxes with magnetic closures....

  • Each box includes a set of eight pop-up or die-cut cards with white or matching envelopes. 
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