Louisville, Ky. — When Tyler Deeb couldn’t find a deodorant that worked for him, he decided to make his own.
“The ones I tried always smelled like chemicals, they felt cheap and lacked quality,” Deeb said in a recent interview. “It was better to smell like my sweat than any deodorant.”
So, Deeb, a Louisville, Kentucky-based designer and owner of Misc. Goods Co., created his company’s newest product, an all-natural deodorant with an emphasis on quality fragrances.
The Misc. Goods Co. team worked alongside British perfumer Sarah McCartney from London micro perfumery, 4160Tuesdays, to design two scents for the new deodorant — Underhill, a complex, natural scent with wild herb undertones; and Valley of Gold,
a “balanced, floral, earthy” scent that combines 11 ingredients. Both deodorants are made from quality essential oils and botanical extracts. The product is set release on Kickstarter June 19 with a September delivery date.
“What makes me so excited about bringing this product to market is that I truly believe we’re introducting a new quality of fragrance to deodorant that hasn’t existed before,” said Deeb. “We see a lot of devotion to the design of perfumes and colognes but it doesn’t seem we see that same amount of attention to deodorant. Why not? Our natural deodorant will connect people with high quality fragrances at an affordable price that’s easy to stick with month-in and month-out.
Misc. Goods Co. will open a Kickstarter campaign June 19 to launch the new product.
Deeb — whose design and entrepreneurial work has been recognized by Fast Co., How magazine, Monocle magazine, 99U, Esquire, Boing Boing, Martha Stewart, Uncrate, and other prominent outlets — is no newcomer to crowdfunding.
He launched Misc. Goods Co. in 2013 after a successful Kickstarter campaign that raised funds to produce hand-crafted, individually designed playing cards. The campaign raised more than $146,000 which allowed Deeb to quickly add new products to his company’s lineup.
Since 2013, he has built a successful business, providing customers with quality leather goods, solid colognes, flasks, and various prints manufactured in America.
More information about Misc. Goods Co. and their latest products is available at misc-goods-co.com. For questions or interview requests, email info@misc-goods- co.com.