Stitch & Story

London, 
United Kingdom
http://stitchandstory.us
  • Booth: 7776

Stitch & Story supply all-in-one knitting kits, 100% merino The Chunky Wool and Lil' Merino yarns, and bamboo knitting needles. Through our kits, perfect for the beginner knitter, we can help more people experience that wonderful sense of accomplishment you get from learning something new. 

Brands: Sophie la girafe, Miffy


 Press Releases

  • Introducing brand NEW Stitch & Story crochet collection.

    London, United Kingdom – June, 2018

     

    Following on from the success of Stitch & Story’s all-in-one beginner friendly knitting kits, the company is launching its first ever crochet collection, building on the founders’ mission to make crafting simple. The initial five-kit homeware collection comprising a throw, rug, cushion, basket and mini pots is launching on June 28th and aims to revamp crochet as a modern, aspirational skill.

     

    Jenny Lam, Co-founder of Stitch & Story, said: “When we first set up Stitch & Story we had a mission to make knitting simple. There was a desire to redefine craftsmanship as achievable for everyone, and our knitting kits reflect all the personalization and fun you can get from a simple ball of wool - and we now want to do the same for crochet!”

     

    The all-in-one crochet kits, designed and packaged in London, contain everything a novice crafter needs to get started, from learning how to hold a crochet hook and master basic stitches, to more advanced skills. Like Stitch & Story’s hugely successful knitting kits, the beautifully packaged crochet collection kits have been designed with the beginner crocheter in mind and contain Stitch & Story’s signature super soft, 100% sustainable merino wool and bamboo crochet hooks.

     

    Suitable for both complete beginners and more experienced crocheters Stitch & Story’s crochet kits range from beginner to easy+, complementing the crafter’s journey and helping more people experience that wonderful sense of achievement you get from learning something new. The crochet kits are accompanied by online video tutorials demonstrating individual crochet stitches and techniques, further supporting the novice crocheter.

     

    Jen Hoang, Co-founder of Stitch & Story, said: “The meaning behind our name Stitch & Story stems from how we feel about creativity. When you’re crafting, you become the protagonist in your own story - you have the power to create, personalize and accomplish something really unique.”

     

    From its inception, Stitch & Story set out to create a product that would inspire more people to learn to knit and emphasize the richness of stories behind handmade products. The same core values lie behind the launch of Stitch & Story’s crochet collection and, by combining modern patterns and techniques to refresh the craft, it aims to inspire more people to learn to crochet.

     

    Through weekly knitting workshops and supportive customer service Stitch & Story have gained a real understanding of the beginner crafter’s user experience. The rich knowledge gained from teaching has been translated into the way Stitch & Story write their patterns and construct kits, making them uniquely accessible for complete beginners.

     

    Jen Hoang said: “With an expanding crochet community on the rise, our new mission is to make crochet simple; we’ll help you start and complete that project!”

     

    Jenny Lam said: “We hope the community will find our crochet kits just as fun, inspiring and easy as our knitting kits.”

      

    For high-res images, please contact:

    Jude (marketing@stitchandstory.com)

    For sales, please contact:

    Jenny (sales@stitchandstory.com)

    Website: www.stitchandstory.us

    Instagram: @stitchandstory

  • JANUARY 2018

    Stitch & Story, a knitting kit manufacturer, has seen sales increase by 200% in the last year as a direct result of exporting to the US, following support from the Department for International Trade (DIT).

    Based in Dartford, Kent, the business distributes to US marketplace Uncommon Goods, as well as independent gift stores and retailers. The exporting opportunity was secured after Stitch & Story exhibited its products at consumer trade show, NY Now, with support from DIT.

    The trade show highlighted an international demand for the products, and prompted the business owners to set-up a US purchasing arm on its website.

    The success of Stitch & Story’s international expansion is being celebrated in DIT’s Exporting is GREAT campaign. They are one of 30+ companies – encompassing every sector and region – being championed in the campaign, which looks to inspire and support businesses up and down the country to export.

    Since beginning exporting last year, the business has doubled its turnover and expanded its team from two to five employees in nine months. In total, 50% of revenue is generated as a direct result of exporting.

    In the UK, its products are stocked at several retailers, including Liberty, John Lewis and Fenwick’s.

    After the success of exporting to the US, the business now has its sights set on exporting to Australia, Switzerland, Germany and France.

    Jenny Lam, Director and Co-founder of Stitch & Story, said: “After securing deals with some of Britain’s most-loved department stores, we wanted to maximise revenue potential and decided to set our sights further afield.

    “We knew that getting our products in front of the right buyers was the key to international expansion. The NY Now tradeshow, supported by The Department for International Trade, helped us secure a deal with Uncommon Goods, which paved our way into the US market.

    “It’s no secret that there are plenty of perceived barriers when it comes to exporting. Custom arrangements and tax regulations can be a bit daunting, but there’s plenty of help available. Our trade advisors at the DIT provided us with legal advice, as well as sharing useful resources, which made the process far less alien.

    “For any business owners considering exporting, it’s important to remember that there’s support available. If we can do it, other business like us can, too.”

    Ben Raby, Regional Director for the South East at Department for International Trade, said: “It’s fantastic to see Stitch & Story grow its sales so significantly as a direct result of exporting in the past year.

    “British brands have a strong international profile, so there’s certainly demand for products in overseas markets. Because of this, there’s huge potential for businesses like Stitch & Story looking to expand and grow revenue.

    “We have 36 international trade advisors across the South East who can provide on-the-ground support for businesses like Stitch & Story.”

    Firms looking for support should contact the DIT South East team at ben.raby@trade.gov.uk. They can also visit www.great.gov.uk which gives UK businesses access to millions of pounds’ worth of potential overseas business, helping them start or increase exporting.

    ENDS

    Produced by Citypress on behalf of the Department for International Trade.

    Further information:
    Bethany Willetts
    Citypress 
    Bethany.willetts@citypress.co.uk


 Products

  • Stitch & Story Personalised Mini Hat Knitting Kit
    Your baby will definitely get the 'aw' factor in this classic keepsake beanie with personalized lettering! This easy knitting kit includes everything needed to make your own and learn how to personalize. Kit includes instructions for sizes Age 0-10 years....

  • Each kit includes:

    • 1 x 50g S&S The Lil' Merino Wool (100% superfine merino wool)
    • Complementary yarn for embroidery
    • Pair of 8mm bamboo knitting needles, short (25cm)
    • Personalised Mini Hat pattern
    • Sewing needle
    • Basic knitting instructions
    • Basic embroidery instructions

     

    The PERFECT GIFT for the modern maker

    Our luxury knitting kits are perfect for those wanting a unique and thoughtful gift. Crafting is a great way to discover your creativity and tell your stories.

    Why Stitch & Story Knitting Kits

    Aimed at giving new knitters a stress-free experience in learning to knit, this all-in-one kit contains everything you need to get started and learn the basic techniques, including how to cast on, knit, purl, cast off, and sewing.  Our basic knitting instructions and knitting patterns are straightforward and simple to follow with handy, detailed illustrations. It's everything you need to learn to knit, or pick up a quick and easy project if you already know how!

  • Stitch & Story Star Sign Cushion Knitting Kit
    Pisces, Virgo, Sagittarius? Whatever your star sign, display it proudly with our customizable Star Sign Cushion. This easy knitting kit features graphic constellation ‘string art’ and includes everything you need to create a unique personalized cushion....

  • Each kit includes:

    • 2 x 100g S&S The Chunky Wool (100% merino wool)
    • Contrast Lil' Merino yarn for star sign personalization
    • Pair of 12mm bamboo knitting needles, long (35cm)
    • Star Sign Cushion Cover pattern
    • Weaving needle
    • Buttons
    • Sewing needle and thread
    • Basic knitting instructions

     

    The PERFECT GIFT for the modern maker

    Our luxury knitting kits are perfect for those wanting a unique and thoughtful gift.  Crafting is a great way to discover your creativity and tell your stories.

    Why Stitch & Story Knitting Kits

    Aimed at giving new knitters a stress-free experience in learning to knit, this all-in-one kit contains everything you need to get started and learn the basic techniques, including how to cast on, knit, purl, cast off, and sewing.  Our basic knitting instructions and knitting patterns are straightforward and simple to follow with handy, detailed illustrations. It's everything you need to learn to knit, or pick up a quick and easy project if you already know how!

  • Stitch & Story José Fringe Basket Crochet Kit
    The perfect way to de-clutter, the José Fringe Basket can store blankets, books and more. This easy crochet kit includes everything you need to create a stylish storage basket, with textured fringing adding a playful touch....

  •  Each kit includes:
    • 4 x 100g S&S The Chunky Wool (100% merino wool)
    • 6.5mm bamboo crochet hook*
    • José Fringe Basket pattern (UK Terminology)
    • Sewing needle
    • Basic crochet instructions

     

    The PERFECT GIFT for the modern maker

    Our luxury crochet kits are perfect for those wanting a unique and thoughtful gift.  Crafting is a great way to discover your creativity and tell your stories.

    Why Stitch & Story Crochet Kits

    Aimed at giving new crocheters a stress-free experience in learning to crochet, this all-in-one kit contains everything you need to get started and learn the basic techniques.  Our basic crochet instructions and crochet patterns are straightforward and simple to follow with handy, detailed illustrations. It's everything you need to learn to crochet, or pick up a quick and easy project if you already know how!

  • Stitch & Story Luca Pom Hat Knitting Kit
    Easy to knit up, this hat has a swirl pattern and is perfect for beginners! This easy knitting kit contains everything you need to make your own. You'll have a woolly hat to wear in no time and the contrast big pompom adds a touch of fun....

  • Each kit includes:

    • 1 x 100g S&S The Chunky Wool (100% merino wool)
    • Contrast yarn for pompom
    • Pair of 12mm bamboo knitting needles, long (35cm)
    • Luca Pom Hat pattern
    • Sewing needle
    • Basic knitting instructions

     

    The PERFECT GIFT for the modern maker

    Our luxury knitting kits are perfect for those wanting a unique and thoughtful gift.  Crafting is a great way to discover your creativity and tell your stories.

    Why Stitch & Story Knitting Kits

    Aimed at giving new knitters a stress-free experience in learning to knit, this all-in-one kit contains everything you need to get started and learn the basic techniques, including how to cast on, knit, purl, cast off, and sewing.  Our basic knitting instructions and knitting patterns are straightforward and simple to follow with handy, detailed illustrations. It's everything you need to learn to knit, or pick up a quick and easy project if you already know how!

  • Stitch & Story Sprinkles Hat Knitting Kit
    In superfine merino wool the Sprinkle’s Hat is lightweight, soft and warm. This beginner knitting kit, with contrast ‘sprinkles’ and pompom, includes everything you need to create a cute and playful hat. Available as Adults, Kids or Twinning Set....

  • Each kit includes:

    • 1-5 x 50g S&S The Lil' Merino Wool (100% merino wool)
    • Contrast S&S The Chunky Wool for sprinkles and pompom
    • Pair of 5mm bamboo knitting needles, short (25cm)
    • Sprinkles Hat pattern
    • Sewing needle
    • Basic knitting instructions

     

    The PERFECT GIFT for the modern maker

    Our luxury knitting kits are perfect for those wanting a unique and thoughtful gift.  Crafting is a great way to discover your creativity and tell your stories.

    Why Stitch & Story Knitting Kits

    Aimed at giving new knitters a stress-free experience in learning to knit, this all-in-one kit contains everything you need to get started and learn the basic techniques, including how to cast on, knit, purl, cast off, and sewing.  Our basic knitting instructions and knitting patterns are straightforward and simple to follow with handy, detailed illustrations. It's everything you need to learn to knit, or pick up a quick and easy project if you already know how!

  • Stitch & Story Sophie la girafe: Sophie’s Hat Kit
    Exclusively designed for the Sophie la girafe range, this signature hat will keep your baby looking cute and cosy. This easy knitting kit includes everything you need to make your own Sophie’s hat featuring adorable ears, horns and tuft! Age 0-24 months....

  • Each kit includes:

    • 1 x 50g S&S The Lil' Merino Wool (100% superfine merino wool)
    • 1 x 10g S&S The Lil' Merino Wool (For ears and horn)
    • Pair of 8mm bamboo knitting needles, short (25cm)
    • Sophie's Hat pattern
    • 1 x Sophie la girafe woven label
    • Sewing needle
    • Basic knitting instructions

     

    The PERFECT GIFT for the modern maker

    Our luxury knitting kits are perfect for those wanting a unique and thoughtful gift.  Crafting is a great way to discover your creativity and tell your stories.

    Why Stitch & Story Knitting Kits

    Aimed at giving new knitters a stress-free experience in learning to knit, this all-in-one kit contains everything you need to get started and learn the basic techniques, including how to cast on, knit, purl, cast off, and sewing.  Our basic knitting instructions and knitting patterns are straightforward and simple to follow with handy, detailed illustrations. It's everything you need to learn to knit, or pick up a quick and easy project if you already know how!

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