PRESS RELEASE: HOME BINETTI “Joining Two Worlds” Fall/Winter 2018
July 23rd, 2018. New York- The Luxe Bohemian has run through fashion designer Diego Binetti’s collection for over a decade. The introduction of Binetti Home is a natural development both from a creative and business direction. Collaborating with artisans from around the world, Diego Binetti has merged his ready to wear women’s collection and accessories with the luxury home market. The exotic and “get away” theme has come home, where luxurious felt wools combined with natural skins create the fantasy of escape.
Playful, sophisticated and relaxed, the Binetti Home line introduces the colors, patterns and textures, that made his eponymous brand successful. Catering to those who fancy individual expression, Binetti’s passion for COLOR, PATTERN AND TEXTURE are well represented in this nomadically themed group. “ I love making people smile” he says, and his collection does just that.
Introducing throws, towels and bedding for the first time, Binetti relies on his fashion training to cast unusual fabrications and colors together. This season, rust, grays and an over the top tutty fruity, dominate and compliment the previous collection’s best sellers of hand woven beauties. Solid colors magnified by textures and shadows offer unusual and subtle sophistication to the home. Tufted denim framed in blue shearling, and patchwork with handpainted technique, also return with an extended collection.
The towels, a cotton velour terrycloth backed with printed linen, can be thrown over the shoulder, wrapped as a cover, or used the old fashion way, to dry off after a dip in the ocean or pool. A larger beach blanket makes a dual purpose throw for the chilly evening, or rainy afternoon.
Accessories abound in the Binetti Lifestyle, as color, texture and feeling is what brings us to life. A smile is worth a thousand words in our world, and our colors and patterns are here to prove it. Home is where the heart is, wrapped in yumminess, from Binetti Home.
Mario Egozi-Sales Director
NYNOW August 12-15 /Booth 2847