EDUCATION @ NY NOW: BE SMARTER

Sunday, August 12, 8:30 AM - 10:00 AM

  • Room: 1A03
  • Session Number: ARSUN
ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of importing handmade products into the US market.  Join to learn about the costs, documentation, process and timeline for importing successfully....
Speaker(s)
Co-Presenter
Colvin English
Co-Founder
ByHand Consulting
Co-Presenter
Phil Hobson
Phoenix International Business Logistics

    Sunday, August 12, 10:30 AM - 11:30 AM

    • Room: 1A03
    • Session Number: CRAFTSUN
    Time is money.  Your most valuable commodity is time, and it can’t be regained.  Learn how to go beyond just being organized and take the next step towards being productive.  Get advice using everything from smart phone apps to advice from world renowned authors. This seminar focuses on how to... Read More
      • Room: 1A01
      • Session Number: CROWHURSTSUN
      Learn how marketing connects you to the money, your fans and other potential customers from retail specialist Barbara Crowhurst....
        • Room: 1A05
        • Session Number: RETAILMINDEDSUN
        With over 90% of customers referencing online reviews as part of their shopping journeys, it's important for retailers to leverage the power of online reviews for their business. This is particularly important for brick and mortar stores since consumers begin their shopping journeys often online before ever walking into a... Read More
        Track(s)

          Sunday, August 12, 12:00 PM - 1:00 PM

          • Room: 1A01
          • Session Number: ARSUN2
          ByHand shares its methodology for analyzing market opportunities and defining a marketing strategy to identify and reach your target market.  Discuss market trends influencing the growing interest in handmade products and how to apply the trends to your business.  Refine your marketing strategy to focus on the right category, price... Read More
            • Room: 1A03
            • Session Number: DSASUN
            Holiday profits were up in Q4 of 2017 and here come the holidays again!!! Personal care products are one of the most requested categories and make the perfect gift. Creative packaging and promotion will help maximize profits. In this exciting seminar learn how to: curate holiday collections, move seasonal scents,... Read More

              Sunday, August 12, 12:30 PM - 1:30 PM

              • Room: 1A05
              • Session Number: ANVIK
              Articles always say email is dying, but we all use it every day.  Email is one of the most effective ways to communicate with customers.  And unlike social media, you don't have to worry about them "missing" your post because email will always show up in their inbox. Learn about... Read More
              Speaker(s)
              Speaker/Presenter
              Lindsay Anvik
              See Endless, Inc.

                Sunday, August 12, 1:30 PM - 2:30 PM

                • Room: 1A01
                • Session Number: ARSUN3
                Are you looking to establish a wholesale channel to grow your business and make a bigger impact?  ByHand shares best-practices from Innovation Showcase, a program helping first-time handmade exhibitors at NY NOW.  Learn tips on merchandising, margins, marketing materials and sales strategies to successfully develop a wholesale business.  Walk away... Read More
                  • Room: 1A05
                  • Session Number: CRAFTSUN2
                  Despite being the most used social channel on the planet, the ins and outs of Facebook's ever-changing algorithms and business options are a source of never-ending mystery for most business owners. Come and learn how Facebook decides what content to show to its users and how the latest changes and... Read More
                    • Room: 1A03
                    • Session Number: RETAILMINDEDSUN2
                    Want to gain new customers, capture sales and retain loyalty among consumers... all while effectively and efficiently operating your retail business? The reality is that retail is competitive... and consumers have countless choices. In order to stay alive and thrive, it's critical to strengthen all aspects of your operations -... Read More
                    Track(s)

                      Sunday, August 12, 3:00 PM - 4:00 PM

                      • Room: 1A03
                      • Session Number: CROWHURSTSUN2
                      Sales goals can be achieved for the last months of 2018. Learn how from retail specialist, Barbara Crowhurst. ...
                      Speaker(s)
                      Speaker/Presenter
                      BARBARA CROWHURST
                      RETAIL MAKEOVER

                        Monday, August 13, 8:30 AM - 10:00 AM

                        • Room: 1A03
                        • Session Number: ARMON
                        ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of importing handmade products into the US market.  Join to learn more about the costs, documentation, process and timeline for importing successfully....
                          • Room: 1A01
                          8:30am Coffee & Networking 9:00am - 10:00am Presentation Two of the most engaging professionals, Nancy Fire & Betsy Karp will talk about the soul & science of color.  Learn about its impact on trends, product, emotions, well-being and more for both retailers & consumers.  This is a must attend presentation.  Sign Up... Read More

                            Monday, August 13, 10:00 AM - 11:00 AM

                            • Room: 1A05
                            • Session Number: CROWHURSTMON
                            Staff must represent your business goals effectively.  Give them the tools to do a great job while delivering awesome results for higher yearend conversion rates.  Learn how to train and manage your staff. ...
                            Speaker(s)
                            Speaker/Presenter
                            BARBARA CROWHURST
                            RETAIL MAKEOVER

                              Monday, August 13, 10:30 AM - 11:30 AM

                              • Room: 1A03
                              • Session Number: CRAFTMON
                              This seminar will focus on how to take your event planning to the next level. Everything from Snapchat geo-tracking to “Shop Crawls”, charity tie-ins and local guild involvement will be covered.  Find new ways to bring people into your space-and learn how to maximize the time you have with them... Read More
                                • Room: 1A01
                                • Session Number: MISC6
                                The consumer trend towards preferring to spend money on experiences instead of things is not limited to just Millennials and Gen Z shoppers - so it’s important to think about how to market your store to these customers. Proving a delightful shopping experience is essential.  And there are countless innovative in-store and community-wide promotions that can help... Read More

                                  Monday, August 13, 12:00 PM - 1:00 PM

                                  • Room: 1A03
                                  • Session Number: DSAMON
                                  After cash, gift cards are the most requested holiday gift. In Q 4 2017 gift card sales reached a new high at 9 Billion!  Creating a gift card strategy can help you finish 2018 with a flourish and position you for success in 2019.  This fast paced seminar shares the... Read More
                                    • Room: 1A01
                                    • Session Number: ARMON2
                                    Creating a website is just half the battle. If you want to gain new customers, it is important to invest in the foundation of your site's findability. Search Engine Optimization (SEO) is all about bringing high-value organic traffic to your site.  Led by digital marketing expert, Manpreet Kalra, this session... Read More

                                      Monday, August 13, 1:30 PM - 2:30 PM

                                      • Room: 1A03
                                      • Session Number: CRAFTMON2
                                      Have you reached the point where you feel like you have a solid grasp on audience engagement and reach on Facebook? Are you ready for the next step? If you aren't already leveraging deeper tools like organic audience optimization and lead generation ads on Facebook, you're missing critical ways to... Read More
                                        • Room: 1A05
                                        • Session Number: RETAILMINDEDMON
                                        No budget? No problem. This session will explore ways to gain new business, keep existing customers and drive attention to your store... on a dime! From in-store events to cross promotional experiences with other businesses to using social media to drum-up in-store sales and more, this session will highlight ways you can gain... Read More
                                        Track(s)
                                          • Room: 1A01
                                          • Session Number: ARMON3
                                          As US consumers demand greater transparency from brands, the Fair Trade movement is well positioned to address the growing interest in ethical and responsible products.  ByHand gathers leading Fair Trade companies for a panel discussion on key issues in the marketplace and how the Fair Trade community is responding.  Learn... Read More

                                            Monday, August 13, 3:00 PM - 4:00 PM

                                            • Room: 1A01
                                            • Session Number: DSAMON2
                                            Let your mantra be "let no sale slip away." Here are 5 strategies to help you maximize profits from each and every customer that comes through the door (online, pop-up or in-store).  You'll leave this seminar with strategies you can implement tomorrow to double your December and beyond. Get the... Read More
                                            Speaker(s)
                                            Co-Presenter
                                            Allan Share
                                            Spa Industry Association
                                            Co-Presenter
                                            Patti Biro
                                            Spa Industry Association

                                              Tuesday, August 14, 10:00 AM - 11:00 AM

                                              • Room: 1A01
                                              • Session Number: MISC2
                                              What are the secrets to big box merchandising?  How do they sell so many products?  How are their stores set up for success?  Learn how you can take big box store secrets and apply it to your brick and mortar.  We'll cover everything from lighting to layout to point of... Read More
                                              Speaker(s)
                                              Speaker/Presenter
                                              Lindsay Anvik
                                              See Endless, Inc.

                                                Tuesday, August 14, 10:30 AM - 11:30 AM

                                                • Room: 1A03
                                                • Session Number: CRAFTTUES
                                                Influencer Marketing is one of the hottest trends in social media outreach today. The only problem is, most businesses don't have the budget to pay big names for mentions. This session will help you get into the influencer marketing game by focusing on micro influencers, the rising (but affordable) stars... Read More
                                                Speaker(s)
                                                Speaker/Presenter
                                                Jennifer Cario
                                                SugarSpun Marketing

                                                  Tuesday, August 14, 11:30 AM - 12:30 PM

                                                  • Room: 1A01
                                                  • Session Number: RETAILMINDEDTUES
                                                  As retail evolves, so do the resources that help support this industry. From in-store technologies to online resources and more, this session will explore the latest retail technology you need to know about. Discover ways to strengthen store operations, marketing, management and overall retail success – leading to stronger customer... Read More
                                                  Speaker(s)
                                                  Panelist
                                                  Genna Gold
                                                  Yelp
                                                  Panelist
                                                  JOHNATHAN RUSSELL
                                                  SPRINGBOARD RETAIL
                                                  Speaker/Presenter
                                                  Nicole Leinbach Reyhle
                                                  Retail Minded
                                                  Panelist
                                                  SACHIN WADHAWAN
                                                  BIGCOMMERCE
                                                  Track(s)

                                                    Tuesday, August 14, 12:00 PM - 1:00 PM

                                                    • Room: 1A03
                                                    • Session Number: ARTUES
                                                    Have you ever wondered how some brands just seem to have their finger on the pulse, perfectly anticipating what their customers want and need? They know that the secret to building a thriving, relevant brand is understanding who their target customers are, and building a message, product, and experience to... Read More
                                                    Speaker(s)
                                                    Speaker/Presenter
                                                    Justine Clay
                                                    Business Coach and Consultant

                                                      Tuesday, August 14, 1:30 PM - 2:30 PM

                                                      • Room: 1A03
                                                      • Session Number: CRAFTTUES2
                                                      Do you ever feel like your staff is holding you back?  Try these things to make them more successful: Cross-training, performance reviews, constant education, creative compensation, decision making involvement, finding and maximizing their “gift”, and projecting your company culture….to name a few.  Come hear this retail veteran give you a roadmap... Read More
                                                        • Room: 1A01
                                                        • Session Number: ARTUES2
                                                        Are you an entrepreneur who loves the creative process but fears the numbers and finances?  Are spreadsheets daunting?  Could your sales information better inform your business but you don't know where to start?  Serial entrepreneur and business coach Emily Green shares valuable techniques to help you love spreadsheets and make... Read More

                                                          For technical assistance with this webpage please click here. For all other inquiries, please contact show management.