FOR IMMEDIATE RELEASE
Rustico's new leather color offers a rugged yet elegant tone that's appealing to all demographics
Lindon, Utah – Monday, July 22, 2019 - Rustico, a premium leather goods brand handcrafting high-end journals, notebooks, bags, wallets, logbooks, accessories, and gifts, is releasing its newest color tone this summer and will be showcasing it at NY NOW in August! You can find Rustico in the handmade section at Booth #1507.
The new color is a vegetable-tanned top-grain leather called Natural. This leather shade coincides with one of Rustico's mantras which is leave your mark. Natural leather starts out as a sort of blank slate on which a unique patina develops based on an individual's use. At first glance, this shade appears white color with subtle pink tones, but this is just the beginning. Over time the leather will develop a rich, golden patina that's unique to you.
Vegetable-tanning is environmentally-friendly and more time-consuming than other, modern tanning methods. In fact, only 10% of the world’s leather is produced by means of vegetable-tanning. Rustico's new leather color is not only vegetable-tanned, but it is also natural, meaning that no dye is added in during the tanning process. The result is a light-colored, unadulterated blank slate.
"We're very excited to launch and offer this natural, age-old shade with our customers and their shops. From high-end fashion to the rugged cowboy life, natural leather appeals to all demographics making it a versatile color." said Rustico CEO and founder Isaac Childs. "We invite everyone to drop by our booth and see the new color up close."
For more info contact:
Bryan Gutierrez, Marketing Manager
1126 west 700 North, suite B
Lindon, Utah 84042
P: (866) 426-4957 x 5284