October 2018, NEW YORK -- Boo Oh, a new lifestyle brand for pets and their owners, announces the launch of www.boo-oh.com and debuts a line of pet accessories created to elevate everyday moments. Boo Oh’s patent-pending designs speak to consumers who appreciate style, quality materials and attention to detail in their wardrobes, homes, and accessories they use while on the go with their furry companions. The brand’s founder, Jay Sae Jung Oh, an artist and industrial designer by trade, brings a fresh point of view into the ever-growing market of pet products. The company is named Boo Oh in honor of her own pet, a French bulldog named Boo. The brand’s debut collection features the Lumi Leash and Collar, the Ray Harness, and the Toto Bag.
The Lumi collection, made from 100 percent vegetable-dyed Italian Buttero leather, is for those who appreciate handcrafted objects made of the finest materials. Combining utility and comfort with a truly modern aesthetic, the Lumi features a unique ring handle, constructed of lightweight aluminum and treated with an anodization process.
The Ray Harness is a utility patent-pending design that turns leash and harness into one distinct product. Made from a single piece of padded interwoven synthetic silk fiber rope and a series of Buttero leather details, the product allows owners to seamlessly attach and detach their pet’s harness. Presented in an array of modern hues, the Ray is perfect for owners who appreciate a contemporary, sporty look.
The Toto Bag, constructed of a single piece of fine grain leather, can be used to store essentials while out with your pet. The Toto is designed to integrate onto the Lumi Leash or Ray Harness and is available in a rich palette, allowing customers to customize their own combination of products and colors.
"As a first-time pet owner, I sought to find beautifully designed accessories that reflect my personal style and needs. When my search fell short, I felt inspired to create my own," explains Oh. “Drawing on my years in product design, I created Boo Oh’s debut collections using only the finest materials, assembling each product entirely by hand; I hope customers and their pets, will love them as much as I do.”