EDUCATION @ NY NOW: BE SMARTER

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Cost: $25, $30 on-site.

Sunday, August 11, 10:30 AM - 11:30 AM

  • Session Number: CRAFTSUN
Colors drastically impact our feelings and moods.  The colors we choose for our products, our stores, our brand and logo will greatly impact how the customer views you.  Learn which colors evoke which emotions in this seminar.  Find out how big brands have reinforced these ideas and how to utilize... Read More
Speaker(s)
Speaker/Presenter
Lindsay Anvik
See Endless, Inc.
Track(s)

    Sunday, August 11, 12:00 PM - 1:00 PM

    • Session Number: ARSUN
    Consumer interest in sustainability, ethical sourcing, social responsibility and handmade products is evident across the market today.  Will this interest from consumers last?  ByHand Consulting’s co-founders share their perspectives on recent market research and studies innovative artisans brands to understand how consumer interest is trending and how new artisan brands... Read More
    Speaker(s)
    Co-Presenter
    Colvin English
    Co-Founder
    ByHand Consulting
    Co-Presenter
    Karen Gibbs
    ByHand Consulting
    Track(s)

      Sunday, August 11, 1:30 PM - 2:30 PM

      • Session Number: CRAFTSUN2
      Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email.  After all, your emails need to build relationships, inspire people, and encourage them to take action. In this session we’ll share email writing tips... Read More
      Track(s)
        • Session Number: ARMON2
        Curious about how to get involved in the Fair Trade movement but unsure of where to start?  Hear from the leaders of the WFTO and FTF about how Fair Trade is evolving with growing consumer demand for ethical products. There is a spectrum of Fair Trade approaches and systems which... Read More
        Track(s)

          Monday, August 12, 8:30 AM - 10:00 AM

          • Session Number: ARMON
          ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of importing handmade products into the US market.  Join to learn about the costs, documentation, process and timeline for importing successfully....
          Speaker(s)
          Co-Presenter
          Colvin English
          Co-Founder
          ByHand Consulting
          Co-Presenter
          Phil Hobson
          Phoenix International Business Logistics
          Track(s)

            Monday, August 12, 10:30 AM - 11:30 AM

            • Session Number: CRAFTMON
            “Trend” is not a dirty word.  This session focuses on recognizing trends, buying into trends and analyzing trends to increase your bottom line.  Understand how to interpret the trend curve to make it work for you.  Grasp when to get in and when to get out.  Learn how to help... Read More
            Speaker(s)
            Speaker/Presenter
            Donna Milstein
            VP, Education
            CRAFT
            Track(s)

              Monday, August 12, 12:00 PM - 1:00 PM

              • Session Number: ARSUN3
              How do you create authentic artisan products in today’s market that blend contemporary aesthetic while staying true to the craft tradition?  What are the key issues in collaborating with artisan producers?  Designers Mimi Robinson and Guiliermo Jester share their experiences and insights from their work together in Mexico and other... Read More
              Speaker(s)
              Co-Presenter
              Guilermo Jester
              Entrepreneur & Designer
              Co-Presenter
              Mimi Robinson
              International Design Consultant & Principal
              Mimi Robinson Design
              Track(s)

                Monday, August 12, 1:30 PM - 2:30 PM

                • Session Number: ARMON3
                Thinking of opening a brick-and-mortar retail store? Looking for ways to increase sales and profitability of an existing store? Join Kevin Natapow of Creative Retail Solutions as he shares tools for operating a financially sustainable and efficient Fair Trade or handmade retail shop. Topics will include financial and inventory management, hiring... Read More
                Speaker(s)
                Speaker/Presenter
                Kevin Natapow
                Creative Retail Solutions
                Track(s)

                  Monday, August 12, 3:00 PM - 4:00 PM

                  • Session Number: CRAFTMON2
                  Small businesses and brands often want to get press but can't afford the money it takes to hire a publicist or PR agency.  This seminar teaches you how to pitch media so that you'll get noticed.  Learn where to look online for story leads and how to volunteer yourself as... Read More
                  Speaker(s)
                  Speaker/Presenter
                  Lindsay Anvik
                  See Endless, Inc.
                  Track(s)

                    Tuesday, August 13, 10:30 AM - 11:30 AM

                    • Session Number: CRAFTTUES
                    Retailers and wholesalers are finding more and more ways to sell their brands without a brick and mortar store.  This seminar teaches you about the show business, how to merchandise a booth and where to find shows that are worthy of your time.  Learn the ins and outs of getting... Read More
                    Speaker(s)
                    Speaker/Presenter
                    Lindsay Anvik
                    See Endless, Inc.
                    Track(s)

                      Tuesday, August 13, 12:00 PM - 1:00 PM

                      • Session Number: ARTUES
                      Retail isn’t dead, the rules have just changed.  At a time when customers are looking for more unique and sustainable shopping experiences, retailers and artisan brands have a HUGE opportunity to step up and meet the needs of the new consumer. Are you ready to take advantage of this opportunity... Read More
                      Speaker(s)
                      Speaker/Presenter
                      Justine Clay
                      Business Coach and Consultant
                      Track(s)

                        Tuesday, August 13, 1:30 PM - 2:30 PM

                        • Session Number: CRAFTTUES2
                        This seminar will cover the ways in which brands can leverage the platform to get more likes, comments and click-thrus.  Learn more about how to gain followers, which hashtags are the most effective and how to break out of your content rut. We'll review how to develop a content plan... Read More
                        Track(s)
                          • Session Number: ARTUES2
                          Brick-and-mortar retail stores are ideal outlets for selling handmade products.  Understanding how much inventory to purchase and how increase sales and profitability through inventory control is key to a store’s success.  Whether you are in the process of opening a new store or already own an existing store, this workshop... Read More
                          Track(s)

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