THE SUMMER SHOW: AUG 2 - 4, 2026, JAVITS CENTER

CamuCamu

Cerquilho,  São Paulo 
Brazil
http://www.camucamu.com.br
  • Booth: 757

Brazilian children's fashion that turns childhood into adventure. For over 50 years, we've crafted vibrant pieces inspired by Brazil's colors and stories—creating more than clothing: lasting memories for girls to grow up in.


 Show Specials

  • Camu Camu is offering free international shipping on all orders above $1,000 placed at NY Now. That means the vibrant Magic Atelier collection — toucans, giant flowers, and handcrafted Brazilian magic — delivered to your store with zero shipping cost.

    No hidden fees, no surprises. Just beautiful Brazilian children's fashion arriving ready to enchant your customers.

    Exclusive to orders placed during the show. Visit our booth to explore the collection and claim your free shipping benefit

  • Every store has its own story — and its own customers to delight. At NY Now, Camu Camu offers flexible ordering designed around your needs, not ours. Mix and match pieces from the Magic Atelier collection to build an assortment that reflects your brand and captivates your shoppers.

    Whether you're curating a capsule of signature dresses or building a full seasonal range, we work with you to find the right fit — in pieces, quantities, and combinations. No rigid minimums, no one-size-fits-all packages. Just beautiful Brazilian children's fashion, tailored to what your store needs to shine.

    Visit our booth to explore the collection and craft your perfect order.

  • Place your order at NY Now and receive your Magic Atelier collection delivery as early as September. That means vibrant Brazilian children's fashion on your shelves faster — perfectly timed for the season ahead. No long international wait, no guessing games. Just beautiful pieces, crafted with care, arriving ready to delight your customers.

    Exclusive to orders placed during the show. Visit our booth to explore the collection and secure your September delivery.


 Press Releases

  • For over 50 years, Camu Camu has been crafting Brazilian children's fashion that turns childhood into adventure. Founded in the 1970s by Maria Antônia Scudeler, the brand has become a reference in vibrant, soulful pieces that celebrate Brazil's colors, stories, and heritage.

    At NY Now, Camu Camu presents "Magic Atelier," its Summer 2027 collection where fashion becomes wonder. Giant flowers bloom in every hue, toucans and monkeys share the same garden, and mermaids come alive through an explosion of prints, shapes, and colors.

    This collection marks an unprecedented partnership with Adriana Meira, a renowned Bahian embroidery artist. Camu Camu and Adriana Meira merge their talents — combining the brand's print expertise with intricate handcrafted embroidery that doubles the magic and Brazilian essence in every piece.

    Each garment reflects deep respect for Brazilian culture, from careful raw material selection to artisanal finishing and sustainable practices. More than clothing, Camu Camu creates lasting memories — companions for adventure that let every girl feel free to be who she is.

    Experience the magic of Brazilian children's fashion at NY Now.

  • It began with a mother sewing for her daughters. In the 1970s, Maria Antônia Scudeler started crafting children's clothing in Brazil — pieces rich in detail, color, and love. What started as a family gesture became a mission: to dress girls in the vibrant soul of Brazil.

    Today, with over 50 years of history, Camu Camu is a reference in Brazilian children's fashion. The name itself is a tribute — inspired by a native Amazonian fruit known for holding the highest concentration of vitamin C on the planet. A name that is joyful, strong, original, and captivating — exactly like the brand it represents.

    Every collection begins with an enchanted look at Brazil. Each print carries a piece of the country's stories, colors, and heritage. Camu Camu creates more than clothing — it designs companions for adventure, pieces that transform childhood into a time of lightness, freedom, and discovery.

    From careful raw material selection to artisanal finishing, every garment reflects a deep respect for Brazilian culture and the values of childhood. The result is fashion that lets every girl feel free to be who she is — from her very first steps.

    Discover 50 years of Brazilian childhood magic at NY Now.

  • For Camu Camu, sustainability is not a trend — it is a natural extension of how the brand has operated for over 50 years. Since Maria Antônia Scudeler sewed her first pieces in the 1970s, the philosophy has remained unchanged: create garments that last, respect the hands that make them, and honor the culture that inspires them.

    Every collection begins with careful raw material selection, prioritizing quality fabrics that endure beyond a single season. This commitment to longevity is sustainability in its most authentic form — pieces designed to be worn, passed down, and remembered.

    Camu Camu's partnership with Adriana Meira, a renowned Bahian embroidery artist, further deepens this ethos. By merging industrial craftsmanship with artisanal techniques, the brand celebrates Brazil's creative heritage while supporting local artisans and preserving traditional knowledge. The Magic Atelier collection embodies this vision — where sustainable practices and handcrafted artistry multiply the beauty and cultural value of every piece.

    Respect extends across the entire process: from ethical supplier relationships to mindful production that values quality over quantity. For Camu Camu, dressing girls in Brazil's colors also means protecting the world they will inherit.

    Explore conscious Brazilian children's fashion at NY Now.


 Products

  • HAPPINESS DRESS
    <p></p><p>A sleeveless A-line dress in vibrant turquoise, blooming with oversized folk-art flowers in orange, yellow, and olive green. Part of the Magic Atelier collection — a co-creation with Bahian embroidery artist Adriana Meira, where Camu Camu's signature prints meet intricate handcrafted details. Light, breathable cotton fabric with a gathered neckline and delicate shoulder straps. Designed for girls who wear joy as naturally as they wear color. More than a dress, a companion for sunlit adventures.</p>...

  • KINDNESS DRESS
    <p>A soft yellow canvas for summer days. The Kindness Dress features a tiered silhouette with a drop waist, square neckline, and delicate burnt-orange piping that traces every seam. Large floral prints in orange, magenta, and emerald green bloom across the skirt — each petal rendered with an artisan-like richness that celebrates Brazil's vibrant craft tradition. Sleeveless and lightweight in breathable cotton, with a matching orange headband. Designed for girls whose warmth lights up every room they walk into.</p>...

  • TUCAN DRESS
    <p>A garden where toucans roam. The Toucan Dress features a crisp white canvas brought to life with vibrant prints — toucans, sunflowers, and tropical blooms in royal blue, crimson, and emerald green. Its true magic lies in the bodice: handcrafted real crochet that adds texture and artisanal soul. The skirt prints echo the richness of embroidery, creating a beautiful interplay of techniques. A-line silhouette, flutter sleeves, square neckline with dark blue piping. Lightweight cotton, designed for girls who carry a whole garden inside them.</p>...