IVYGROOVY is an independent fashion brand founded by designer Simona Agnello in Sicily, where contemporary design meets authentic Italian craftsmanship.
At NY NOW 2026, the brand presents two distinctive collections: handcrafted minimalist bridalwear and a lifestyle collection featuring organic cotton graphic T-shirts, scarves, and accessories inspired by Sicilian culture, traditions, and language.
Every piece is created in limited editions and reflects a unique blend of creativity, quality, and storytelling. Alongside its ready-to-wear collections, IVYGROOVY also offers customization services for boutiques, museums, concept stores, and private labels seeking exclusive products.
Inspired by the timeless beauty of Sicily and the architectural harmony of the Valley of the Temples, IVYGROOVY transforms heritage into contemporary fashion designed to travel the world.
We look forward to meeting buyers, retailers, and partners at NY NOW 2026.