MAGMA LUXURY

Valguarnera Caropepe,  Enna 
Italy
https://magmaluxury.com/

• Booth: 640D

Magma Luxury is the first Maison in the world to have elevated lava stone into the universe of luxury jewelry and watchmaking, transforming a primordial natural material into a precious expression of contemporary design. Founded from the vision of Andrea Giarrizzo in Valguarnera Caropepe, Sicily, the brand combines lava stone with 24K gold, pure platinum, diamonds and precious metals through an exclusive artisanal process. Each jewel is handcrafted by Italian master artisans, preserving the natural texture of the stone and making every creation truly unique. Magma Luxury has also created the world’s first watches with genuine lava stone dials, including ARES, the first automatic watch of its kind. Present in more than 100 countries and supported by authorized retailers across Italy, the Maison represents a new vision of Italian luxury: innovative, authentic and deeply connected to its origins. Every creation tells a story of strength, transformation, beauty and identity. Made in Italy

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• Noi diamonds pendant (Jul 30, 2026)

  The Noi Pendant, part of the EGO Collection, is a profound symbol of connection. Its name—Noi, meaning “Us”—celebrates the bond between the individual and the loved ones who accompany them through life.

  The creation combines the strength of lava stone with the timeless brilliance of four natural diamonds, arranged in a harmonious composition:

  • one central 0.30 ct diamond, representing the heart and core of unity;
  • three 0.10 ct diamonds, symbolising the important people who share our journey.

  Each element is carefully set in 18K white gold, enhancing the purity and radiance of the diamonds while creating a refined balance between light, form and material.

  Wearing the NOI Pendant means carrying a story of deep and lasting bonds. It is a jewel dedicated to affection, love and unity, created to transform the most meaningful relationships into a precious and enduring symbol.

• ARES automatic lava stone dial watch (Jul 30, 2026)

  ARES is the world’s first automatic watch featuring a genuine lava stone dial.

  Designed by Andrea Giarrizzo and inspired by the Greek god of strength, ARES combines the primordial energy of volcanic stone with the precision of mechanical watchmaking.

  Its genuine lava stone dial makes every piece naturally unique, while the ultra-lightweight titanium case expresses strength, comfort and contemporary elegance. Through the skeleton caseback, the Japanese Miyota automatic movement with 21 jewels is fully visible, enhanced by exclusive Magma Luxury details and the designer’s signature.

  Water-resistant to 10 ATM and individually numbered, ARES is not simply an automatic watch: it is a world-first innovation, created for those who seek character, technical excellence and an unmistakable identity.
  
  

• Rosa Pendant (Jul 30, 2026)

  ROSA PENDANT

  The Rosa Pendant is one of Magma Luxury’s most iconic and beloved creations, as well as one of the Maison’s best-selling jewels, particularly in the United States.

  Awarded by the Sicilian Region and the City of Palermo, it represents the excellence of Italian craftsmanship: a unique jewel in which tradition, innovation and contemporary design come together in a timeless masterpiece.

  Inspired by Saint Rosalia, the patron saint of Palermo, the rose embodies rebirth and purity. These values take shape in a creation entirely handcrafted by Italian master artisans, who transform lava stone from Mount Etna into a precious work of art.

  The deep, powerful character of the volcanic material is enhanced by the warm radiance of 24K gold, carefully applied to create a striking contrast between the primordial strength of lava stone and the brilliance of the noblest metal.

  More than a pendant, ROSA is a symbol of excellence, passion and Sicilian identity. Its distinctive design and powerful story have made it one of Magma Luxury’s most appreciated creations internationally, achieving particular success among customers in the United States.

  Wearing it means carrying a fragment of history, culture and beauty—a jewel conceived not simply as an accessory, but as an emotion to be experienced.

  Available in different sizes, the ROSA Pendant can be worn as an intimate symbol or as a bold statement piece. Each creation is unique, preserving the natural character of lava stone and the unmistakable touch of artisanal craftsmanship.
  
  

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