THE MARKET FOR HOME, LIFESTYLE + GIFT

Sunday, Aug. 12 -
Wednesday, Aug. 15, 2018

ALL SECTIONS OPEN | JAVITS CENTER, NYC

NOTE:
No sections open on Saturday

This schedule was for our Winter 2018 market. The Summer 2018 schedule will be announced in May.

Sunday, February 04, 8:30 AM - 10:00 AM

  • Room: 1A03
  • Session Number: ARSUN
ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import practices....
Speaker(s)
Co-Presenter
Colvin English
Co-Founder
ByHand Consulting
Co-Presenter
Phil Hobson
Phoenix International Business Logistics

    Sunday, February 04, 10:30 AM - 11:30 AM

    • Room: 1A03
    • Session Number: CRAFTSUN
    No matter the size of your business or your number of employees, you need to create and maintain standard operating procedures!  This talk will put you on track by enabling you to work smarter, smoother and with greater efficiency. The best organizational ideas will be critiqued including templates and apps. ... Read More
      • Room: 1A01
      • Session Number: CROWHURSTSUN
      What will be covered: Financial review/P&L: what reports to look at. How to review operating costs : what percentage of the over all numbers should be allotted to operating costs. How to set sales targets for 2018.  Taking a look at measurable information and why it’s such an important analytic -- foot traffic, conversion... Read More

        Sunday, February 04, 11:00 AM - 12:00 PM

        • Room: 1A05
        • Session Number: FTF
        How to operate a Fair Trade Store with a focus on operational best practices, especially in regards to inventory management and planning. A great session for those who have already been operating their business for a year or more, and would like to be more strategic....
        Speaker(s)
        Co-Presenter
        Chris Solt
        Fair Trade Federation
        Co-Presenter
        Kevin Natapow
        Creative Retail Solutions

          Sunday, February 04, 12:00 PM - 1:00 PM

          • Room: 1A01
          • Session Number: DSASUN
          Consumers used to purchase whatever was put out for sale...no more. The consumer now dictates what they're interested in, when they want to buy it and how much they'll pay. Being on top of consumer purchasing patterns is so important today, especially in the personal care products arena. Our panel... Read More
          Speaker(s)
          Co-Presenter
          Allan Share
          Spa Industry Association
          Co-Presenter
          Patti Biro
          Spa Industry Association

            Sunday, February 04, 12:30 PM - 1:30 PM

            • Room: 1A03
            • Session Number: ARSUN2
            Handmade products from American designer-makers to global artisan brands are a leading trend at NY NOW and across the US lifestyle market.  What is driving this interest in handmade products?  Join ByHand Consulting to discuss consumer trends related to artisan products and examine case studies of leading artisan brands that... Read More
            Speaker(s)
            Co-Presenter
            Colvin English
            Co-Founder
            ByHand Consulting
            Co-Presenter
            Karen Gibbs
            ByHand Consulting

              Sunday, February 04, 1:30 PM - 2:30 PM

              • Room: 1A01
              • Session Number: ARSUN3
              Clarity about your brand as a whole helps shape every marketing effort you undertake.  Hear from ByHand Consulting’s colleague, Marcella Echavarria, about how to create a strong, simple and compelling brand to convey the value and authenticity of artisan products.  Plus, learn best practices for employing social media and digital... Read More
                • Room: 1A05
                • Session Number: CRAFTSUN2
                Despite being the most used social channel on the planet, the ins and outs of Facebook's ever-changing algorithms and business options are a source of never-ending mystery for most business owners. Come and learn how Facebook decides what content to show to its users and how the latest changes and... Read More

                  Sunday, February 04, 2:30 PM - 3:30 PM

                  • Room: 1A03
                  • Session Number: CROWHURSTSUN2
                  What will be covered: Buying budget review - what to look at . How to set buying budget for 2018 by month by supplier. A sales by category review -- how to decide what is staying in the line up for 2018 and what is leaving. A sales by vendor review -- how to decide... Read More
                  Speaker(s)
                  Speaker/Presenter
                  BARBARA CROWHURST
                  RETAIL MAKEOVER

                    Monday, February 05, 8:30 AM - 10:00 AM

                    • Room: 1A03
                    • Session Number: ARMON
                    ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import practices....
                    Speaker(s)
                    Co-Presenter
                    Colvin English
                    Co-Founder
                    ByHand Consulting
                    Co-Presenter
                    Phil Hobson
                    Phoenix International Business Logistics

                      Monday, February 05, 10:00 AM - 11:00 AM

                      • Room: 1A05
                      • Session Number: CROWHURSTMON
                      What will be covered: Learn about the different customer types and how best to keep them coming into your store. How to review promotional activity of the past and figure out what it means to 2018. How to write a promotional plan for 2018 .  Identifying the key touch points to achieve maximum customer awareness of your business. ...
                      Speaker(s)
                      Speaker/Presenter
                      BARBARA CROWHURST
                      RETAIL MAKEOVER

                        Monday, February 05, 10:30 AM - 11:30 AM

                        • Room: 1A01
                        • Session Number: LEGALMON
                        Manufacturers and retailers are turning to sweepstakes and contests as promotional tools while aiming to keep pace with technological advances and new platforms. But rapidly changing advertising and privacy laws, coupled with developments in mobile marketing and customer tracking, raise complex legal questions for companies’ use of sweepstakes and contests.   In... Read More
                          • Room: 1A03
                          • Session Number: CRAFTMON
                          Influencer Marketing is one of the hottest trends in social media outreach today. The only problem is, most businesses don't have the budget to pay big names for mentions. This session will help you get into the influencer marketing game by focusing on micro-influencers, the rising (but affordable) stars of... Read More

                            Monday, February 05, 12:00 PM - 1:00 PM

                            • Room: 1A03
                            • Session Number: ARMON2
                            What are the keys to successfully bringing an artisan product to market?  Join the Nest team as they share their first-hand experience in building relationships between artisan businesses and US brands.  Benefit from their guidance on what buyers need to do in order to develop successful artisan supplier relationships, and... Read More
                              • Room: 1A01
                              • Session Number: RETDETAILS
                              Location may be key to choosing the right spot for a retail store, but independent retailers know that it’s the culture of community that keeps customers coming back. Join a panel of gift industry experts lead by Becky Tyre to explore what’s working and what’s next in the areas of... Read More
                                • Room: 1A05
                                • Session Number: DSAMON
                                In-store special events are a great strategy to attract new customers, reward loyal shoppers and create dynamic partnerships with other local businesses. Adding in-store classes to the mix offers a fresh approach to marketing. This session will focus on easy-to-implement, high-impact events that drive foot traffic, sales and social-media buzz... Read More

                                  Monday, February 05, 1:30 PM - 2:30 PM

                                  • Room: 1A01
                                  • Session Number: ARMON3
                                  Product development and design often focuses on newness and innovation.  How can product development also ensure consistent and reliable production so new artisan products can quickly scale in the marketplace?  Designer Nicole Rose has developed successful artisan products seen in Anthropologie, Free People and Monsuun.  Nicole will share her tips... Read More
                                    • Room: 1A03
                                    • Session Number: CRAFTMON2
                                    This seminar is going to help you make more money doing what you already do best -- retail.  Whether you're doing trade shows or pop-up shops, merchandising is a key part of your success.  You'll get inspiration on how to plan your merchandise mix, display and signage to make your booth... Read More
                                      • Room: 1A05
                                      • Session Number: SUSTAIN
                                      Though consumers are more concerned than ever about environmental issues and want to choose eco-friendly products for their homes, they are still surprisingly unaware of options.  The terminology and emphasis you choose to market your products will make a big difference in how effectively you reach your target. Sustainable Furnishings... Read More

                                        Monday, February 05, 3:00 PM - 4:00 PM

                                        • Room: 1A01
                                        • Session Number: DSAMON2
                                        For the first time in history, skin care products are outselling color cosmetics. The personal care products marketplace is exploding with more options than ever. Spa and wellness products are being sold in more diverse locations from highway rest stops to lawn and garden centers. The time has never been... Read More
                                        Speaker(s)
                                        Co-Presenter
                                        Allan Share
                                        Spa Industry Association
                                        Co-Presenter
                                        Patti Biro
                                        Spa Industry Association

                                          Tuesday, February 06, 9:00 AM - 10:00 AM

                                          • Room: 1A03
                                          • Session Number: OTBHAAZ
                                          This workshop will detail the need, benefits and workings of a productive open-to-buy" system.  Retailers will learn how to set up a buying plan to insure leaner, better balanced, faster turning inventory with fewer markdowns and a positive cash flow.  Whether your store is new or old, small or large,... Read More
                                          Speaker(s)
                                          Speaker/Presenter
                                          Mort Haaz
                                          OTB Retail Systems

                                            Tuesday, February 06, 10:00 AM - 11:00 AM

                                            • Room: 1A01
                                            • Session Number: STUCKER
                                            Knowing how to identify and integrate trends can help you boost sales -- whether you're jump-starting a new business or revitalizing an existing one!  During this seminar you will learn how to buy on-trend merchandise and integrate trend-forward items with consistent best sellers to keep it fresh! . Join Susan Tucker, from Bydyzne... Read More
                                            Speaker(s)
                                            Speaker/Presenter
                                            Susan A. Tucker
                                            Bydyzne Consulting

                                              Tuesday, February 06, 10:30 AM - 11:30 AM

                                              • Room: 1A03
                                              • Session Number: CRAFTTUES
                                              font-family:"Verdana",sans-serif;color:#454545">It costs 5x more to attract a new customer than it does to retain an existing customer.  On average, 50-60% of new customers at a small business don’t come back (Harvard Business Review).  How do you engage them?  How do you get them to come back and be a loyal customer?  This seminar will... Read More
                                              Speaker(s)
                                              Speaker/Presenter
                                              Lindsay Anvik
                                              See Endless, Inc.

                                                Tuesday, February 06, 11:30 AM - 12:30 PM

                                                • Room: 1A01
                                                • Session Number: PCARPENTER
                                                Join us for a creative conversation and discover the emerging international trends in color, print, pattern and surface design and materials with a focus on their influence on the current US home decor and home accents industries. ...
                                                Speaker(s)
                                                Speaker/Presenter
                                                Patti Carpenter
                                                carpenter + company/Trendscope

                                                  Tuesday, February 06, 12:00 PM - 1:00 PM

                                                  • Room: 1A03
                                                  • Session Number: ARTUES
                                                  Have you ever wondered how some brands just seem to have their finger on the pulse, perfectly anticipating what their customers want and need? They know that the secret to building a thriving, relevant brand is understanding who their target customers are, and building a message, product, and experience to... Read More
                                                  Speaker(s)
                                                  Speaker/Presenter
                                                  Justine Clay
                                                  Business Coach and Consultant

                                                    Tuesday, February 06, 1:30 PM - 2:30 PM

                                                    • Room: 1A03
                                                    • Session Number: ARTUES2
                                                    Do you know your purpose driven business style? Do you want to use your company to make an income and an impact? Both can be challenging, but with the right strategies you can earn a living changing lives. Stacey Edgar, founder of Global Girlfriend, will help you discover your unique... Read More
                                                      • Room: 1A01
                                                      • Session Number: CRAFTTUES2
                                                      Do you ever forget to follow up with new prospects, customer anniversaries and birthdays? Automated Email Campaigns (aka Autoresponders) do what YOU wish you had the time to do!  Use them to follow-up, inform, entertain, & provide incentives for action & engagement. They work automatically while you focus on your... Read More

                                                        Tuesday, February 06, 3:00 PM - 4:00 PM

                                                        • Room: 1A01
                                                        • Session Number: MISC4
                                                        Trademark rules and copyright laws are important and can be valuable assets – especially when buyers, sellers, curators and marketers employ a collaborative approach to the product development process. Join Laurie Marshall, Marshall Law Group – TradeMarks The Spot®, for an overview of trademark and copyright law, and ways to properly... Read More
                                                        Speaker(s)
                                                        Speaker/Presenter
                                                        Laurie Marshall

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