Noodoll Ltd.

United Kingdom
  • Booth: 7115

Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles. We now make a host of products featuring our happy Ricemonsters including plush toys, stationery and accessories.

 Press Releases

  • Noodoll 2019

    The Noodoll story continues this year with a 'back to nature' theme.

    We are excited to introduce some loveable tropical, ocean creatures and bug inspired rattles, as well as new night lights and blankets.

    Ricetown Desert sees the addition of the fiercest Ricemonster yet! Riceleon can't wait to give you a cuddle. Ricetown Veggie Farm is full of all sorts of busy Rice fruits and veggies. You might spot Ricoli the cool broccoli or Riceacorn working out in the fields. Ricetown Farm is a-buzz with Ricemonsters hard at work. If you look close enough you might see Ricebee tending to the flowers or Ricefly building tunnels! Ricetown Jungle is full of unusual Ricemonsters. You will find Riceaahaah the giggly monkey, Ricespotty the flamboyant leopard and many more friends. Ricetown Ocean is home to friendly and colourful Ricesea creatures. You'll be able to swim with Ricejelly the jellyfish or admire Riceperal the pretty shell. Icy Town is the coldest part of Ricetown, the ice doesn't melt. Not even in the summer! If you dare visit, you might spot Ricepudding the bear fishing.

    Join us and come along with us on the exciting Noodoll story! 


  • Noodoll Ricecoli - Mini Toys
    These happy chappies come in fruit and vegetable designs and are sure to bring a smile to your face.<br />This year we welcome Riceacorn, good little Ricebaba, cheeky Ricepumpkin, and afro Ricecoli to the mini family!...

  • ​​Mini plush toys come with a handy velcro strap, they can be used as a toy, a baby mobile or a hanging decoration to brighten up any day.

    • CE certified 0+
    • Embroidered face
    • Velcro strap
    • 100% high-quality polyester
    • Machine washable on a cold, gentle cycle, dry flat
  • Noodoll Ricefly - Baby Ring Rattles
    These cute bug inspired rattles are friendly and fun for little ones to explore patterns, textures, and sounds.<br />The four new characters: Ricefly, Ricebee, Ricebutter, and Ricebat will happily entertain little ones....

  • Features including mix fabrics, crinkly wings, a bell inside, and a wooden teething ring.

    Ideal for fun at home or on-the-go, bug plush are removable for cleaning.

    • Crinkle wings and bell inside to stimulate baby's senses
    • 7cm diameter wooden ring, easy for baby to hold
    • Embroidered face
    • Hand wash or wipe with damp cloth
    • 100% high-quality polyester
    • CE Certified 0+
  • Noodoll Ricejelly - Music Mobiles
    Cute fabric music mobiles, perfect to accompany little ones to touch and sleep.<br />Now comes in sky and sea ranges, packaged in a beautiful gift box....

  • Each music mobile plays a sweet melody when the ring is pulled. It has a handy velcro strap, easy to hang anywhere at home or on-the-go.

    • CE Certified 0+
    • Embroidered face
    • 100% high-quality polyester
    • Music ring can be removed for plush toy to be cleaned in the washing machine
  • Noodoll Riceaahaah - 20cm Plush Toys
    Our plush toys come in a variety of short or long soft fur, with a touch of fantasy. <br />This year sees additions to our Ricetown Jungle and Ricetown Ocean family!...

  • The classic range of Ricemonster plush toys is our best seller. With a great selection, they are collectable, great for pretend play and are perfect companions for little ones and the young at heart.

    • Embroidered face and body features
    • CE Certified 0+
    • 100% high-quality polyester
    • Machine washable cold, gentle cycle, flat dry
  • Noodoll Ricecracker - Night Lights
    Based on the success of our Night Lights, we have expanded our range to include three more friends: Ricepudding, Ricepuffy, and Ricehawking. Making night time so much sweeter!...

  • Discover our range of softly glowing LED night lights. They are cute, portable, and battery operated, making them the perfect companion for little ones in the night time.

    • Material: Eco-friendly PVC
    • Comes with 3 x LR44 Batteries
    • Packaged in a space-themed gift box
    • 60 min timer
    • This is not a toy, not suitable for children under 3 years
  • Noodoll Folk Artist C - Pocket Sketch
    Be inspired by great minds, plan your biggest masterpieces yet, and send inspiration and admiration far and wide with our Artist Sketch range, our collaboration with graphic designer Clifford Richards....

  • Artist Pocket Sketch is a pocket-sized sketchbook, handy for the travelling creative and comes with an iconic character bookmark on the cover.

    • Size: 8 x 11.5 cm
    • 1 x Removable icon bookmark
    • Individually shrink wrapped
    • 50 x Mixed sheets of art and writing paper

    Gold Pocket Sketch features larger pages so you plan your biggest masterpieces yet!

    • Size: 16 x 11.5 cm
    • 1 x Gold foiled removable icon bookmark
    • Individually shrink wrapped
    • 50 x Mixed sheets of art and writing paper
    • Gold foiled page edges

    Artist Card allows you to send inspiration and admiration far and wide!

    • Size: 10.5 x 14 cm
    • 1 x Removable icon bookmark
    • Individually wrapped in a clear cellophane bag
    • Blank inside
    • White envelope
For technical assistance with this webpage please click here. For all other inquiries, please contact show management.