Steamboat Springs, CO – What is the best way to analyze and re-assess an entire industry and consumer buying habits when you see a marked shift? Jacquie Lewis and Jules Vertrees says, “Step outside of the office. Look around. Don’t automatically do what you have always done.” This mother and daughter team have worked together for over 20 years and know what it takes to step outside the office and really appreciate each other’s company, experience and most of all the joy of just living life to the fullest.
Today’s consumer, especially Millennials, want something different. They are more environmentally conscious, socially aware and don’t want “stuff” for the sake of wanting “stuff”. For a variety of reasons, including personal budgets and the desire to simplify, people are more interested in spending their hard-earned money on EXPERIENCES and not “things”. They love to learn by doing and sharing what they know.
So, what are gift industry entrepreneurs to do when starting afresh and their expertise has always been in the business of supplying stuff? Jacquie and Jules have always been interested in people and cultures and have traveled extensively. They are foodies in the true sense of the word – cooking, entertaining and experimenting with tastes and ingredients. The idea for Verve came from wanting to bring back more than souvenirs but truly a piece of the culture.
The debut collection is a celebration of Mexico and features three items:
Molinillo: The molinillo is a piece of wood that has been turned, carved and decorated with burn marks (pyro gravure). The Molinillo has a certain flair, used for centuries to whip up foam on hot-chocolate drinks in Mexican and Central American kitchens.
Artisan Citrus Juicer: Cast aluminum authentic juicer found in markets. Have fun with friends and family as you make delicious healthy juices or exciting new and interesting cocktails.
Tortilleria Kit: Includes an authentic cast iron press which is powder-coated and used to make delicious corn tortillas, an artisan made napkin to keep the tortillas warm together with a booklet with history, directions and recipes.
At Verve Culture, we are committed to offering an inside view of how kitchen tools and statement pieces can help create memorable experiences. Fun, easy, practical, authentic and respectful of the people who make the items is at the heart of Verve Culture product philosophy. Our vision is to explore the cultural richness of artisans and communities around the world – to educate and inspire, while honoring the traditions and heritage of their work. People Matter