REAL Impact  

Vaucluse,  New South Wales 
Australia
https://www.realsocialimpact.com/
  • Booth: 1062

CONSIDERED by real is here to introduce you to undiscovered creative communities, art forms and designs.

The Pacific has in its hands an untapped tapestry of artisanal skills, knowledge and creativity. Thousands of years in the making, and passed down from generation to generation, each nation and rich art form holds meaning steeped in community, culture and collaboration.

With a deep respect for artisanry and tradition,

CONSIDERED by real introduces ‘ The Pacific Collection’


 Videos

REAL Presents PNG_02_Captions_RETAILUPLOAD

 Press Releases

  • ‘Profit for purpose’ company REAL Impact has today announced it is the recipient of a grant valued at $400,000 from the Department of Foreign Affairs and Trade’s innovationXchange to create ethical and sustainable supply chains for the Creative Export Industry in Papua New Guinea (PNG).

    Virginia Bruce, CEO and founder of REAL Impact, says, “Papua New Guinea possesses significant cultural capital assets – traditional knowledge, skills and creative talents – and REAL Impact recognises this human and economic potential for PNG. Our vision is to create ethical and sustainable value chains by helping local PNG artisans create viable businesses with access to regional and global markets not previously possible. We are invested in the businesses succeeding to ensure genuine and sustainable benefits flow back through the local communities, and the grant is validation of our vision.”

    REAL Impact utilises a holistic Minimum Viable Business (MVB) model, providing investment and management to PNG SMEs that meet minimum business requirements to prepare them for early stage capital investment and assist the development of its informal economy. Operating through a social impact lens, REAL Impact facilitates sustainable connections between the extraordinary artisan skills of informal economies and the global creative industries of fashion and interior design.           

    REAL Impact is the intermediary for business investment into the SMEs as well as the Accelerator program that will establish a pathway into the global market for a minimum of three SMEs in the PNG creative sector with the development of a B2B and B2C e-commerce digital platform. The digital platform will create scale, awareness and a single location for businesses and consumers to source PNG artisan designer goods and SME artisan small batch production.

    “Global statistics and socio economic trends demonstrate there is substantial growth in the demand for ethical and sustainable value chains, and designer authentic hand-crafted products and brands,” says Virginia Bruce. “REAL Impact has invested in and designed a systems-based approach to answer this market need and that of the Pacific based artisans who are looking for market access.

    “Our approach is focused on inclusive social and economic impact; as such we are looking at the ‘culturalisation of commerce’ and not the ‘commercialisation of culture’,” Bruce adds.

    The PNG SMEs struggle with market readiness due to a lack of commercial experience, being under-resourced, and a lack of access to markets, capital and logistics. With the support of the Department of Foreign Affairs and Trade (DFAT) at the Australian High Commission in Port Moresby, along with Pacific Trade Invest Australia who has been a founding partner and supporter of this initiative from day one, Real Impact will establish a presence in PNG working with creative sector SMEs and their communities.  

    The Accelerator process will see REAL Impact work collaboratively with the SMEs, training them in all aspects of their business and social management with success being measured by new product lines, improved production and logistic processes, a clear understanding of production capacity and potential, training in business operations and exporting, financial literacy, access to working capital and market access.

    “We do not expect that in the first year, the SMEs will be self-sufficient, we are aiming to successfully have them undertake the leadership and hands-on mentoring of REAL so that they are production-ready, sustainable and market and investment-ready. Our approach for these small-batch producers is to position and market them in the high end designer market that showcases their master craftsmanship, and ensures they receive fair value for their cultural IP,” says Bruce.

    REAL Impact’s holistic eco-system model is designed to have cross-pollination effects for the PNG Creative Industry and industry innovation, which is expected to permeate at micro, meso and macro levels.

    “We are transforming global value chains to bring benefits across the total end-to-end value chain –from maker to consumer and our planet. Passion, purpose and motivation to succeed coupled with exceptional artisan skills, a globally experienced management team enabled by the digital economy, are key ingredients in our strategy for sustainability,” Bruce says.

    DFAT innovationXchange grants provide a foundation for social enterprises and non-government organisations to identify, test and scale high-impact innovations within the region to grow economies and create sustainable jobs that will lift people out of poverty.

    The ‘considered Acceleration’ project in Papua New Guinea is supported by the Department of Foreign Affairs and Trade’s innovationXchange and implemented by REAL Impact.

  • ‘Profit for purpose’ company REAL Impact has announced it has signed on as a regional partner in the Pacific of pioneering crowd-funding platform Kiva, with its first loan in Papua New Guinea approved last week. The partnership will facilitate zero-interest loans up to US$50,000 to Small Medium Enterprises (SMEs) in Papua New Guinea and the Solomon Islands creative industries.

    The first of its kind in PNG, the Kiva microfinance loan valued at US$15,250 was crowd funded for Cathy Wariapa from the remote Ialibu District, Southern Highland Province in less than 14 hours. Cathy Wariapa, founder of handicraft business, SME Cwakama Arts & Crafts, will use capital to develop new products using the traditional skills of the Ialibu weavers from her community. It is the first SME to be accelerated by REAL Impact to meet minimum business requirements as part of its ‘Considered Acceleration’ program.

    Virginia Bruce, CEO and Founder of REAL Impact, says, “Investment in the Pacific region is already difficult because of its isolation, small populations, and because its SMEs have no real ecosystem to support and mentor them to the stage of being investment ready.

    “This partnership with Kiva is groundbreaking as it has the potential to underpin the development of an SME pipeline of businesses by providing them with working capital that in turn will develop an economic network in this informal community sector, which up until now has not been achieved.”

    Globally, the Artisan Market is the second largest employer in emerging economies behind agriculture with an estimated market size of $38B. Artisans are major contributors to the world’s high-end fashion, textile and homeware industry.

    REAL Impact utilises a holistic Minimum Viable Business (MVB) model that provides investment and management to Pacific Island SMEs that meet minimum business requirements in order to prepare them for capital investment and assist the development of informal economies. Operating through a social impact lens, REAL Impact facilitates sustainable connections between the extraordinary artisan skills of informal economies and the global creative industries of fashion and interiors.

    REAL Impact is committed to preparing a minimum of four SMEs for investment thanks to initial funding from Australian Government with its Pacific RISE initiative, designed to facilitate a social impact investment market in the Pacific. This latest partnership with Kiva will provide all-important working capital investment into these SMEs in the creative industry as soon as they are ready for market, which is anticipated to be within the next six months.

    Trade & Investment Commissioner, Pacific Trade Invest Australia, Caleb Jarvis says that the creative industries in the Pacific nations are an under-utilised asset. “They have substantial economic potential, yet there are many inherent challenges that are impeding that development, one of which is market preparedness and capital investment. This partnership is an important first step in establishing a viable supply chain that will enable these small nations to deliver to international markets.”

    Since launching in 2005, not-for-profit pioneer Kiva has facilitated more than $1.2 billion in loans to low-income individuals around the world, with more than 2.4 million of its 3 million borrowers women. Kiva works on a crowdfunding model, which allows users throughout the world to connect with organisations that provide small, low-risk loans to in-need individuals or groups in developing countries.

    Kiva Investment Manager Mark McDonagh says, “At Kiva, we are committed to addressing the challenge of financial exclusion wherever it exists in the world. Through our crowdfunding platform, we are able to offer a unique form of risk-tolerant capital that REAL Impact will use to finance and scale promising businesses in the Pacific region. These businesses rarely have alternative options for accessing loans and we believe our partnership with REAL Impact has the potential to transform how traditional investors view the region.”

    “REAL Impact has facilitated the first Kiva loan in Papua New Guinea to Cathy Wariapa, which was crowdfunded in less than 14 hours, a result that speaks to how much our lenders value the impact of a loan such as this,” Mark McDonagh adds.

    According to the World Bank Findex database, 1.7 billion people globally are “unbanked” – where they are without an account at a financial institution or through a mobile money provider. East Asia and the Pacific region are home to almost one quarter of the world’s unbanked.


    “While microfinance is available in the Pacific region, the interest rate can be up to 25%, which is prohibitive for SMEs. The ‘informal’ sectors like the Pacific region have little to no access to any basic financial programs and are effectively excluded from the financial system, with unmet needs and untapped market potential. One of the major reasons why people within the Pacific are unbanked is due to the difficulty in getting even a basic national identity,” Virginia Bruce says.

    “REAL Impact is working to create a global value chain for the Pacific’s SMEs by filling in gaps to stabilise production and build a viable business structure that will have an inclusive social and economic impact on the SME and its community, and this will have ripple effect on the population as a whole,” she adds.  

    “Globally, we have a long way to go when it comes to improving access to capital for SMEs and MSMEs in the Pacific. Generating financial inclusion will be a key enabler to lifting developing populations out of poverty as well as creating viable economies that meet the needs of people in a responsible and sustainable way. The partnership with Kiva is the first critical step in making this happen for the Pacific region,” says Bruce


 Products

  • Considered by real - Ialibu Stool
    Handcrafted woven Stool made in collaboration with Australian Designer Darcy Clarke and Papua New Guinean artisans....

  • For this ‘Ialibu’ side table/stool  Considered connected Australian designer Darcy Clarke in collaboration with the skilled weavers from the Kirane and neighbouring villages in Ialibu District, Southern Highlands. Darcy also worked alongside the skilled team of Thomas Toyamina and Mila Milamala from the Trobriand Islands to construct the stool’s base. Three different sets of hands made this product, three different economic opportunities, bringing two provinces together to create new harmonious relationships working together for mutual benefit nation building.

     

    Symbiotic relationships and shared value have new meaning when you consider the opportunity that collaboration brings. Working with PNG’s master crafts people is the design exchange that takes place. It is not one designer ‘teaching’ the other – it’s about the exchange of thoughts, ideas and processes, with all participants being enriched in the process.

  • Considered by real - Ialibu Light Shade
    Woven Ialibu Light Shade...

  • Handmade, each light shade is individually crafted for sustainable living. This piece is to be admired in the home, and is a beautiful adornment for any room or space. Each design is handmade to order. Measurements and patterns are approximate.

    Delivery: 8-10 weeks.

  • Considered by real - Woven Ialibu Planter Basket
    Handmade, each basket is individually crafted for sustainable living. This piece is made for planters, storage or to be admired in the home. Each design is handmade to order. Measurements and patterns are approximate.<br /><br /><br />...

  • Handmade, each basket is individually crafted for sustainable living. This piece is made for planters, storage or to be admired in the home. Each design is handmade to order. Measurements and patterns are approximate.

    Delivery: 8-10 weeks.

  • Considered by real - Trobriand Carving
    Trobriand Island's master carvers are now creating carved light shades, salad bowls and servers, side tables and coffee tables. All bespoke, handcrafted and unique to the discerning consumer who appreciates master craftspeople....

  • CONSIDERED BY real has collaborated with Australian designer Darcy Clarke, designers from Gensler Sydney and Thomas Toyamina and Mila Milamala from the Trobriand Islands to develop the totem light a show piece to any interior space.  Thomas and his carvers are now creating carved light shades, salad bowls and servers,  side tables and coffee tables all bespoke, handcrafted and unique to the discerning consumer who appreciates master craftspeople.
  • Considered by real - Bilum
    Handcrafted from natural fibres, using centuries old weaving techniques, Bilum has become a significant and treasured part of PNG’s culture. <br />...

  • Handcrafted from natural fibres,  using centuries old weaving techniques, Bilum has become a significant and treasured part of PNG’s culture.

  • Considered by real - Ora Province Tapa Cloth
    Crafted from beaten bark of the paper mulberry tree, Tapa is then coloured by natural materials and colours....

  • Ora Province Tapa Cloth

    Papua New Guinea is one of the most culturally diverse countries in the world, yet Tapa, a traditional bark cloth, is made only by certain communities. 

    Crafted from beaten bark of the paper mulberry tree, Tapa is then coloured by natural materials and colours.

  • Considered by real - Solcane Mamasan Chair
    Mamasan chair. Handcrafted, with raw materials sourced locally....

  • The Soloman Islands are made up of 922 islands in total with just  347 of them inhabited. Struck by the individual art forms from each island,  CONSIDERED by real  values and wishes to share the incredible diversity and artistic expression of these communities.
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