Pretty Rugged Gear

Latham,  NY 
United States
http://www.prettyruggedgear.com
  • Booth: 2862

In 2018, Tracy Slocum, the great-great granddaughter of the first person to sail around the world alone, conceived the idea for the Pretty Rugged blanket out of the need for a functional, yet aesthetic, way to keep warm in the open air. 


 Press Releases

  • The vision for Pretty Rugged has always been clear for Tracy Slocum, Founder and President. 
    “From the moment the idea popped into my head, I knew it was going to be bigger than only selling to family and friends,” says Tracy.
    In just over a year the company has seen phenomenal success from being awarded Best in Market and Best in Show at NY NOW Winter 2018 to the pet blanket being selected as one of Oprah’s Favorite Things for 2018, nothing can slow Tracy and Pretty Rugged down. 
    It is now exciting to share that Pretty Rugged is available in Europe due to a partnership with Casual & Sport Supplies (C&SS). 
    C&SS focuses on the specialty fashion and outdoor-sports markets. Based in the Netherlands, C&SS is the distributor in many European countries for high level brands like Outdoor Survival Canada (OSC), SOS Ski-fashion wear, AnsiBesson Ski-wear along with both Slokker and KED ski and bike helmets.
    Dr. Bob Wishnoff, President DB&E Sports Imports who Pretty Rugged’s relationship with C&SS is managed by, says: “Pretty Rugged Gear is a very welcome addition to our product line as we are focused on representing only the best high level and niche brands. The addition of Pretty Rugged to our range of brands will create a synergy that will help accelerate both the Pretty Rugged brand along with the other related fashion and outdoor specialty products already being sold and enjoyed all over Europe. We are very excited to present this fantastic product to the European markets.”
    To order our blankets in Europe, please visit www.prettyruggedgear.com.
  • NEW YORK, NY. — February 6, 2018 — NY NOW®the Market for Home, Lifestyle + Gift, in conjunction with Apartment Therapy announced today the winner of the “Best in Market” Award. The Pretty Rugged Blanket by Pretty Rugged Gear received the honor at the NY NOW winter 2018 market and is on display now in the Home Furnishings + Textiles section (Booth #2476) at New York City’s Jacob K. Javits Convention Center through 2 p.m., February 7.

    “For me, to have come up with a product that I love and turn it into a business is amazing,” said Tracy Slocum of Pretty Rugged Gear. “NY NOW is my first ever trade show and to have won both a Best New Product and Best in Market Award is a perfect example of following through on something you love and making your dreams come true.”

    Just launched in November, the Pretty Rugged Blanket is the first and only blanket made with a luxurious faux fur on one side and a completely waterproof, windproof, spill proof backing on the other. It was inspired by Slocum’s great, great grandfather, Captain Joshua Slocum who was the first man to sail around the world alone. The unique combination of luxury and function allows consumers to take this blanket anywhere there is wind, water or snow! It is ideal for boating, glamping, après ski, around the fire pit and at sporting events!

    The “Best in Market” Award recognizes one extraordinary product that stood out among the ten category winners of the “Best New Product” Awards. This year, the ten category winners from the “Best New Product” Awards were evaluated by Apartment Therapy Founder Maxwell Ryan before a winner was selected.

    “Judging NY NOW has gotten tougher each of the last few years as the nominees are all super creative and smart with regard to market fit. The Pretty Rugged Blanket, however, nudged ahead for the victory because it doubles down on the popularity of faux fur blankets (which we’ve been watching closely) and takes them one step further,” said Maxwell Ryan. “The Pretty Rugged Blanket uses the broad appeal of faux fur with a tough, breathable, waterproof lining to solve a common outdoor problem, creating a great use extension. It’s simple, but super smart and useful and it should be a runaway success.”

    For more information, please visit www.nynow.com.

    # # #

    About NY NOW
    The winter 2018 edition of NY NOW®, the Market for Home, Lifestyle + Gift, takes place February 3-7, 2018 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. The Handmade® Global Design section of the HANDMADE Collection opened Saturday, February 3 and close on Tuesday, February 6, on Level 4 in the River Pavilion. The HOME and LIFESTYLE Collections, as well as the Handmade®Designer Maker and Artisan Resource® sections of the HANDMADE Collection opened Sunday, February 4 and close on Wednesday, February 7 on Levels 1 and 3. Attendees from all 50 states and nearly 70 countries worldwide are expected.

    NY NOW is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about NY NOW can be found at https://www.nynow.com/.

  • This week at the NY NOW 2018 Winter Market, the Pretty Rugged Blanket walked away with two awards - "Best New Product" and "Best in Market", the highest award at the show. 

    We're thrilled that other people are seeing the tremendous potential of the Pretty Rugged Blanket, and so honored to be recognized by peers in our industry.  

    NEW YORK, NY. — February 6, 2018 — NY NOW®, the Market for Home, Lifestyle + Gift, in conjunction with Apartment Therapy announced today the winner of the “Best in Market” Award. The Pretty Rugged Blanket by Pretty Rugged Gear received the honor at the NY NOW winter 2018 market and is on display now in the Home Furnishings + Textiles section (Booth #2476) at New York City’s Jacob K. Javits Convention Center through 2 p.m., February 7. 

    “For me, to have come up with a product that I love and turn it into a business is amazing,” said Tracy Slocum of Pretty Rugged Gear. “NY NOW is my first ever trade show and to have won both a Best New Product and Best in Market Award is a perfect example of following through on something you love and making your dreams come true.”

    Read the full "Best in Market" press release here.

    And read more about our "Best New Product" Award here.

  • ALBANY, NEW YORK, 2018 – Pretty Rugged announced today that the pet blanket is included in this year’s Oprah’s Favorite Things holiday gift list featured in the December issue of O, The Oprah Magazine and on OprahMag.com.

    As Oprah says in the December issue of O, The Oprah Magazine, “Being in cars with pets can be chaotic, but unroll one of these faux-fur throws (with monogrammable zip pocket for treats and toys) and your dog will become an easy rider.”

    “We just celebrated our first anniversary and we’re over the moon for this honor to come so early in our journey, it’s something we could have only dreamed of!” Says Tracy Slocum, Founder and President of Pretty Rugged. “When we created our original blanket, customers kept telling us that their pets would steal it and curl up in them. It was a no-brainer for us to make a blanket just for them,” Tracy continues.

    The Oprah’s Favorite Things annual list is a must-have holiday shopping guide that features the most decadent desserts, ingenious gadgets, and finest finds in home, fashion, and beauty. Pretty Rugged’s pet blanket will be available for purchase at www.prettyruggedgear.com, and in the Oprah’s Favorite Things storefront on Amazon at amazon.com/oprah or on the Amazon App anytime, anywhere. New this year, shoppers will also be able to shop the list via shoppable video content streaming from their Amazon Fire TV devices by opening the Amazon Shopping App on their Fire TV device and selecting Oprah’s Favorite Things to browse video content.

    The pet blanket, like all of Pretty Rugged’s blankets, features faux fur on one side and RuggedTexTM fabric backing - making it waterproof, windproof and durable. It’s the perfect addition for carriers, crate, the floor, cars, boats and so much more. Available in eleven colors with custom monograming, it is the perfect gift for anyone who loves their pet.

    Twelve lucky readers will have the chance to win every item, including the Pretty Rugged’s pet blanket, on Oprah’s Favorite Things List in the 12-Day Give-O-Way Sweepstakes (www.oprah.com/12days), which runs from November 28 through December 9. One additional winner will have the chance to win all 107 items with the Instant Win Code (www.oprah.com/instantwin18) found in the magazine kicking-off on December 10 and ending on December 14.

    To see the full list of items please visit www.oprahmag.com/favorite-things.

    The December issue of O, The Oprah Magazine, featuring Pretty Rugged’s pet blanket on this year’s list, hits newsstands nationwide on November 20.

    Pretty Rugged

    In 1898, Joshua Slocum became the first person to sail around the world alone. He had a love of water that would be engrained in the Slocum family forever. More than a century later, Slocum’s family can still be found spending much of their time on the water. It was here that Tracy Slocum, Joshua’s great-great granddaughter, would come to create the Pretty Rugged blanket out of the need for a functional, yet aesthetic, way to keep warm in the open air.

    The company began in late 2017 and now offers three different blankets for the whole family.

  • Albany, NY, 2018 - Pretty Rugged returns to the prestigious NY NOW 2019 Winter Market to bring the warmth to buyers. The company is introducing five new products to its line-up to bring more warm luxury to everyone. These new products - a wristlet, tote bag, caplet, hat, and blazer are an extension of the high-quality products the company has become known for. 
    Tracy Slocum, President and Founder of Pretty Rugged, shares: “Pretty Rugged is so much more than luxurious, versatile blankets. We truly feel we can bring the Pretty Rugged design and feeling to more aspects of your life.” Tracy continues: “The products we’re introducing at NY NOW 2019 Winter Market are helping us to become a brand that will stand the test of time.”
    2018 was not only its first year in business but saw a number of exciting accolades for such a young company. Their year began with being awarded not one, but two awards at NY NOW 2018 Winter Market. They were honored with both “Best in Market” and “Best New Product”.
    Tracy reminisces about this moment: “It was our first trade show, the company was only a few months old! If we wanted to make this company what we dreamed it could be, we had to be there. We knew our blankets were great, but this validation from industry experts was incredible and we’re still harnessing that feeling to build a world-class brand.” 
    Off the back of this success, Pretty Rugged introduced two new blankets specifically designed for other members of the family. “The product line expansions we had in 2018 were an evolution of everything we’ve done to date,” shares Tracy. The first, a baby blanket keeping with the softest faux-fur and RuggedTex® backing the company is known for. The second, a blanket for the four-legged family members - designed to keep pets comfortable wherever they are. 
    Culminating a strong first year for the brand, and the icing on the cake, was the selection of their pet blanket as one of Oprah’s Favorite Things in 2018. “We knew Oprah’s team was considering Pretty Rugged for her favorite things list, but it’s so competitive and Oprah truly hand selects each of them, it was and is one of the proudest moments for Pretty Rugged.” 
    Visit Pretty Rugged at booth 2674 to see their new products and experience their award-winning faux-fur in person! 
    ###

 Products

  • Pretty Rugged Luxe Baby Blankets
    The baby blanket is intended to be used fur side-down when covering baby and fur side-up when used as a mat. The RuggedTex® backing is the same color as the faux fur. It is 28 x 32, flame retardant, machine washable and weighs two pounds....

  • In the spirit of the award-winning full-size blanket, we have created a luxe baby blanket. 

    Boasting luxurious faux fur on one side and waterproof, windproof RuggedTex® fabric on the other, the incredibly soft blanket is perfect for strollers, floors, park outings and so much more. This stylish and practical baby blanket will quickly become your go-to.

    All Pretty Rugged blankets come packed in an easy-to-carry, waterproof duffle bag and are embellished with our signature vintage ribbon.

    Custom embroidery is available.  Perfect for personalizing gifts, corporate gifting, company logo's etc.

    Baby Blankets are two pounds, 28x32 and available in:

    • Blue with light blue RuggedTex® backing.
    • Pink with light pink RuggedTex® backing.
    • White with white RuggedTex® backing.  

    Our Pretty Rugged blankets have won many awards including "Best New Product" and 'Best in Market" at the winter 2018 NY NOW Show, as well as being chosen as one of "Oprah's Favorite Things 2018".

  • Pretty Rugged Luxe Toddler Blankets
    The toddler blanket is the perfect snuggly addition to nap time, on the go, in the car or on the road. <br />It is 33 x 40, flame retardant, machine washable and weighs three pounds....

  • In the spirit of the award-winning full-size blanket, we have created a luxe toddler blanket.

    Boasting luxurious faux fur on one side and waterproof, windproof RuggedTex® fabric on the other, the incredibly soft blanket is perfect for strollers, floors, park outings and so much more. This stylish and practical toddler blanket will quickly become your child's go-to. 

    All Pretty Rugged blankets come packed in an easy-to-carry, waterproof duffle bag and are embellished with our signature vintage ribbon.

    Custom embroidery is available.  Perfect for personalizing gifts, corporate gifting, company logo's etc.

    The toddler blankets are three pounds, 33x40 and available in four colors. 

    • Black mink with black RuggedTex® backing.
    • Sable Brown with black RuggedTex® backing.
    • Silver Fox with black RuggedTex®  backing.
    • White with navy RuggedTex® backing.  

    Our Pretty Rugged blankets have won many awards including "Best New Product" and 'Best in Market" at the winter 2018 NY NOW Show, as well as being chosen as one of "Oprah's Favorite Things 2018".

  • Pretty Rugged Luxe Original Collection
    The award-winning blanket is luxurious faux fur on one side and waterproof, windproof RuggedTex® fabric on the other. <br /><br />...

  • It is 50 x 70, machine washable and weighs eight pounds.

    More than a statement-piece blanket, more than a wrap, this amazingly versatile accessory truly has countless uses beyond keeping you warm and dry.

    Perfect for boating, sporting events, picnics, camping, glamping, fireside & stargazing, après-ski and so much more. You will want one with you all the time!

    All Pretty Rugged blankets come packed in an easy-to-carry, waterproof duffle bag and are embellished with our signature vintage ribbon.

    The Pretty Rugged Luxe Original Collection come in a variety of colors:  Navy Mink, White Mink, Chocolate Mink, Pink Mink 

    Custom embroidery is available.  Perfect for personalizing gifts, corporate gifting, lcompany logo's etc.

    Our Pretty Rugged blankets have won many awards including "Best New Product" and 'Best in Market" at the winter 2018 NY NOW Show, as well as being chosen as one of "Oprah's Favorite Things 2018".

  • Pretty Rugged Pet Blankets
    Practical and luxurious, the pet blanket is faux fur on one side and waterproof, windproof RuggedTex® fabric on the other. The small blanket is 28 x 32, flame retardant, machine washable and weighs two pounds....

  • Our luxe pet blanket was created by popular demand for all the furry friends out there who deserve unprecedented comfort.

    Perfect for carriers, cages, floors, park outings, cars, boating and so much more, this stylish and cozy pet blanket will quickly become a pet staple.

    The incredibly soft blanket is intended to be used fur side-down when covering your pet from the elements and/or to keep them warm, and fur side-up when used as a mat.

    All Pretty Rugged blankets come packed in an easy-to-carry, waterproof duffle bag and are embellished with our signature vintage ribbon.

    Custom embroidery is available.  Perfect for personalizing gifts, corporate gifting, company logo's etc.

    The pet blanket is available in three sizes.  28x32, 33x40 and 50x70.  

    The small pet blanket is 28x32, two pounds and is available in 3 colors. 

    • Blue with light blue RuggedTex® backing. 
    • Pink with light pink RuggedTex® backing.
    • White with white RuggedTex®  backing.

    The medium pet blanket is 33x40, three pounds and is available in 4 colors. 

    • Black with black RuggedTex® backing.
    • Sable Brown with black RuggedTex®  backing.
    • Silver Fox with black RuggedTex®  backing.
    • White with navy RuggedTex®  backing.

    The large pet blanket is 50x70, eight-ten pounds, and is available in 7 colors.

    • Limited Edition White Fox with Off white RuggedTex®  backing.
    • Silver Fox with black RuggedTex®  backing.
    • Chocolate Brown Mink with black RuggedTex®  backing.
    • Navy Mink with navy RuggedTex®  backing.
    • White Mink with navy RuggedTex®  backing.
    • Pink Mink with pink RuggedTex®  backing.
    • Grey Leopard with black RuggedTex®  backing.

    Our Pretty Rugged blankets have won many awards including "Best New Product" and 'Best in Market" at the winter 2018 NY NOW Show, as well as being chosen as one of "Oprah's Favorite Things 2018".

  • Pretty Rugged Luxe Original Limited Edition
    The award-winning blanket is luxurious faux fur on one side and waterproof, windproof RuggedTex® fabric on the other....

  • It is 50 x 70, machine washable and weighs eight pounds.

    More than a statement-piece blanket, more than a wrap, this amazingly versatile accessory truly has countless uses beyond keeping you warm and dry.

    Perfect for boating, sporting events, picnics, camping, glamping, fireside & stargazing, après-ski and so much more. You will want one with you all the time!

    All Pretty Rugged blankets come packed in an easy-to-carry, waterproof duffle bag and are embellished with our signature vintage ribbon.

    The Pretty Rugged Luxe Original Collection come in two colors:

    • Silver Fox with black RuggedTex® backing
    • Limited Edition White Fox with off white RuggedTex® backing.

    Custom embroidery is available.  Perfect for personalizing gifts, corporate gifting, company logo's etc.

    Our Pretty Rugged blankets have won many awards including "Best New Product" and 'Best in Market" at the winter 2018 NY NOW Show, as well as being chosen as one of "Oprah's Favorite Things 2018".

  • Pretty Rugged Accessories
    Pretty Rugged has some new exciting accessories! Luxe Wine Bottle Holder, Capelet, Wristlet, Custom Made Vest....

  • LUXE WINE BAG HOLDERS

    For the holidays, housewarmings or the happy host in your life, our luxe silver fox wine bag with web straps is a warm and welcoming way to gift your favorite bottle of wine, and is sure to make you a hit with all your friends!

    It is 9 x 7, machine washable and weighs one pound.

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