Lorena Canals USA

HASTINGS ON HUDSON,  NY 
United States
http://www.lorenacanals.com
  • Booth: 2666

The leader in the machine washable rug market since 1990, Lorena Canals is dedicated to creating a safe and functional, yet stylish environment with her eco-friendly, handmade rugs and accessories.  All are made with natural cotton and dyes ensuring durability, comfort and safety.  


 Press Releases

  • (Jan 03, 2019)

    A trip across the world's dawns 

    When I travel I like to get up early in the morning and watch the sunrise, no matter where I am ... up in the mountains, near the ocean or in a crowded city. Each dawn is unique, like each of the pieces in my new Early Hours collection.”  Lorena Canals. 

    September 2018.- Lorena Canals presents a new collection of rugs and washable textiles inspired by all those sunrises that the designer has enjoyed throughout her travels around the world.  

     

    With each new dawn we perceive different feelings and emotions but all, without exception, take us to a new day, to a new beginning. It does not matter what time it is outside, whether it's hot or cold, whether the sky is clear or full of fog ... there is something incredible about every sunrise. The Early Hours collection is a reflection of the importance of everything that surrounds us, a little piece of nature full of feeling to decorate our home.  

    A mixture of feelings, emotions, textures and nuances extracted directly from the sensations of those moments that the designer has joined together to present it in a collection of carpets, blankets, baskets and cushions called Early Hours. "I wanted each of you to find in this collection what you missed, what brings you beautiful memories of the past or what brings you closer to your dreams and goals" - Lorena Canals. 

    What is the secret of the perfect dawn? There is a moment in each sunrise in which the light is suspended, a magical moment where anything can happen. In just eight minutes the sunlight manages to create a visual spectacle full of sensations and feelings unique to each of its spectators. With the Early Hours collection Lorena Canals pays tribute to those tonalities, textures and colors that the earth and the air give off at dawn, wherever it takes place.  

     

    In the new home collection by Lorena Canals, the designer introduces 3 new colors: Alaska blue, Savannah red, and Grand Canyon pink, colors that are reflected in the air, on land and in water.  

      

    EARTH 

     

    The wriggling lines embroidered in the EARTH design, inspired by the sunrises seen from the mountains and hills, reproduce a zigzag pattern in different shades on a cotton base. From the intense blue Alaska to the vivid red of the Savannah or the warm rose of the Grand Canyon, a combination of tones that will bring to the home a look that is both adventurous and full of personality. 

    For the Alaska Blue design, different shades of blue are used from marine to indigo, in the Savannah Red rug a combination of reddish tones mixed with some shades of green is utilized. For the Canyon Rose design, the pink color of the Grand Canyon has been applied and the ash rose that is so characteristic of the designs by Lorena Canals in combination with other pink tones.  

     

    AIR 

     

    The sky, the clouds and the morning breeze inspire the combination of textures of the AIR model, a tribute to that beautiful moment at dawn in which most of us are asleep and few can enjoy the color of the sky. The combination of stripes and fringes in different textures and volumes reproduces the hypnotic horizon of the sky at dawn full of nuances and colors trimmed with cotton clouds. From the red and pink sky that sunrises delights us with to the white of the clouds on a cloudy day, or the intense blue of a clear sky.  

    WATER 

     

    Inspired by the world's oceans, lakes and sea, Water is an expression of the designer's passion both for nature modern art. In my travels, inspiration comes to me from any moment, feeling or image that I can feel. The sea has always been a source of inspiration for me and the sensation conveyed by the depth and colors of the ocean has captivated me ever since I was a little girl"   Lorena Canals. 

     

    A modern design, whose lines are inspired by the work of the abstract painter Rothko, in which three irregular rectangles stand out in different tones and colors bordered by a single color that frames and divides them one by one. Its tonalities and colors range from the reddish and pink reflection that gives us the light of dawn reflected in the sea horizon, to the intensely deep blue of the seabed.  

    (cont…) 

     

    Each shade of carpet seems to have a different finish since the colors are mixed producing a diffused canvas like that produced by the water's depths. This design is suitable both for decorating the floor and walls of any home.  

    Like all of the brand's washable designs, the rugs, cushions, baskets and blankets from the Early Hours collection are washable and suitable for domestic washing machines (8 kg load), with soft and lightweight designs made of 100% cotton in which only non-toxic natural dyes have been used.  

     

     

    Since 1990, Lorena Canals' main goal has been to make life easier for all decoration lovers, especially parents, by offering a modern and practical children's decor. Her aim is to ensure cozy and practical environments for children with machine washable rugs and accessories that keep them safe and comfortable.  

     

     

    PR Contact 

    CHLOÉ BROWN 

    communication@lorenacanals.com 

  • Tribute to Cotton. English Gardens and Lobster

    Official Launch at Maison & Objet, Paris, 18 January 2019

    Lorena Canals will present at the next edition of Maison & Objet, Paris, 18-22 January, her three new collections of washable rugs and decorative accessories: Tribute to Cotton, English Gardens, and Lobster.

    These three new collections have been inspired by the brand´s origins and the designer´s love for nature. These passions have been transformed into cohesive and comprehensive collections, with a great focus on elaborate details.

    The collections will also be presented at NY Now, New York, 3-6 February, and at Intergift, Madrid, 6-10 February.

    Craftsmanship: The ethos of Lorena Canals was built around the attributes of cotton – it´s versatility, warmth and softness, amongst many others. So, it was only natural for Lorena Canals to pay homage to this safe and eco-friendly natural material with the Tribute to Cotton. This collection transports us to India´s endless cotton fields, thanks to its soft tones and variety of textures, and is one of Lorena Canals most comprehensive collections, with different models of rugs, cushions, baskets and garlands. This collection is a tribute to a material which represents the values of Lorena Canals, such as craftsmanship and a commitment to safe guarding the environment.

    Elegance: The English Gardens collection is inspired by the richness of colors and textures experienced in English botanical gardens, which captivated the designer as a child. Nature teaches us the importance of small details, and this point is highlighted by the elaborate finishes in this collection and the introduction of a new type of handmade knotted fringe. This collection has the largest number of accessories, comprising of baskets, a puff and garlands in pink, mauve and white with renewed and elegant floral designs.

    Joy: As a loyal lobster lover and all things maritime, Lorena Canals launches a fun, marine style collection: the Lobster collection. Having grown up by the sea, Lorena Canals has turned her childhood memories into fun carpets and wall hangings, with matching baskets and door hangers, in intense red and natural tones with textures that seem sprinkled by the wind and sea water and softened by the white sand.

    In addition to these three new collections of washable rugs and decorative accessories, the designer will present her new collection of cotton baskets with 27 new references of new designs in circular, petal, ball, baskets with handles, trays and flower pots.

    Lorena Canals’ award-winning designs have garnered international attention for being modern & stylish, yet practical & safe for children.

    Our fair-trade products are handmade by expert craftsman in India, who use raw materials of the best quality. Our rigorous artisanal process produces environmentally friendly, machine washable rugs and decorative accessories made from natural cotton. All designs are hand stitched and dyed with natural, non-toxic dyes, to ensure durability after washing.

    Lifestyle images: https://we.tl/t-5JJQ7bExTH

    For product images, please contact:

    Chloé Brown: PR & Events Manager communications@lorenacanals.com

  • BRAND PROFILE

    The leader in the machine washable rug market sincethe1990s, Lorena Canals is dedicated to creating a safe and functional environment with her eco-friendly, handmade rugs and accessories. All are made with natural cotton and dyes, to ensure durability after washing, comfort and safety for children. Lorena Canals' designs allow for a stylish & modern, yet practical decor.

    During the last 10 years, the brand has evolved to become one of the most well-known brands for washable rugs on the textile decoration scene, being so practical and affordable. Made of natural cotton and wool, its flagship product, the machine-washable rug, can be washed at home, in a conventional washing machine, without the need for dry cleaning. What is its competitive edge? The way it so easily and conveniently gets rid of dust mites, making them safe, practical and essential for anyone, particularly children, with allergies.

    Find Yours

    Comfort, practicality, quality and design are all merged to make an infinite variety of models of washable and wool rugs, which combine different textures, sizes and patterns to adapt to every style of home decor. Ideal for decorating any home with a Nordic or hippy aesthetic, or any apartment decorated in a modernist, industrial or alternative style.

    From rugs to wall hangings

    In keeping with current trends, Lorena’s creative vision has spread to the wall hangings and tapestries have become the stars of the show. So it's rugs, tapestries and wall hangings that are decorating the walls this season!

    COMPANY STRUCTURE

    Leader in the washable rug market, the brand already has 2,800 customers and annual sales of 8 million euros. The company started it’s international expansion seven years ago after internalizing its sales team and forming a large network of global distributors. It has continued to open new markets each year and as a result customers can buy their products in over 60 countries such as France, Germany, the United States, Brazil, Switzerland, China, Chile and Greece, amongst many others.

    Sales Channels:

    • Stores

    • Distributors

    • E-Commerce

    Two product lines: Kids and Home

    Product categories

    Washable rugs . Washable cushions . Wool rugs . Wall Decor . Baskets and blankets . Garlands. Door Hangers.

    PHILOSOPHY: UNIQUE PIECES OF ART

    The life of a rug by Lorena Canals enjoys an incredible journey, arising from the creativity of a design in Lorena’s Cotton Lab showroom in Barcelona. The material is collected in the cotton fields of northern India and Lorena’s vision starts to take shape in the hands of the expert craftsman, whose creative freedom and fluidity results in each piece being unique. Every detail is hand stitched, knotted and tied by local Indian seamstresses, whose attention to detail is highlighted in every piece. Each model hides amongst its threads delicate and precise craftsmanship that can be seen, touched and, above all, felt. All products are entirely hand-crafted and made with natural materials and dyes to ensure safety, practicality and durability.

    The company manages the entire creation process of each product, which allows it to offer high-quality products and create new collections with original designs. Its differentiation lies in the control of the quality of its products, minimum delivery times and competitive prices.

    Responsible Brand: responsable product

    The company´s values include respect for the environment and sustainable manufacturing, which is why it does not use chemical products or pollutants. Also, in controlling the manufacturing process, it can also ensure fair-trade practices.

    Sakûla Project: their education, our commitment

    In 2008, the brand started the Sakûla project; a school in northern India for children of all ages. €0.50 from every Lorena Canals product sold goes towards this project, so the purchase of any product not only creates work for local craftsman in

    India, but also contributes to many children’s education. For Lorena, this type of initiative gives much more meaning to her business.

    ‘I am passionate about India and the education project.’

    THE DESIGNER

    'This adventure began over 25 years ago. Like all beginnings, I had to dedicate many hours and huge amounts of effort but I always felt supported by my family and friends. I still remember when we were shipping from the garage at home!

    Today I can proudly say that I have the support of a great team of professionals who enable our rugs to be discovered all over the world; something I always dreamed of.‘

    Lorena Canals, designer

    How would you define your universe?

    'Artistic! Designing the new collections, meeting with the team and spending time with my family, who I am lucky to work with. The sea, the landscapes of the Costa Brava and the world of decoration are my muses.'

    Naturally enterprising, Barcelona native Lorena always knew that the key to success was to play on the international stage, without limits. In 1992, she made the first rug which would bear her name.

    Known as a pioneer of washable children’s rugs, Lorena Canals is now expanding her portfolio with home rugs and textile accessories to reach every household in the the world.

    Why washable rugs?

    'I was a young mother who saw a way to help other mothers around the world. We do so much as it is, I wanted to find a way to make our lives a little easier.‘

    ¿A rug that can be washed in washing machine at home? Yes please!

    Lorena Canals

    #washablerugs      #lorenacanalsrugs      #lorenacanalshomedecor


 Products

  • Cotton Flower Rug - Lorena Canals
    The new washable rug as a silhouette Cotton Flower is the best tribute that Lorena Canals could make to this material, which one she has been working for more than 20 years. Thanks to its versatility, its softness and the different textures....

    • Machine-washable: easy to wash, it can be washed at home in a conventional washing machine.
    • Handmade: carefully and individually handmade by our artisans.
    • Eco-friendly: 100% natural cotton and non-toxic dyes.
    • Light: thanks to its soft and flexible composition.
    • Easy to match: you can match it with other accessories and get a cozy room.
  • Cotton Bolls Rug - Lorena Canals
    We can finally talk about the well-deserved tribute to cotton in this washable rug in Pearl Grey base with two lines of cotton flowers in Ivory and Soft linen....

    • Machine-washable: easy to wash, it can be washed at home in a conventional washing machine.
    • Handmade: carefully and individually handmade by our artisans.
    • Eco-friendly: 100% natural cotton and non-toxic dyes.
    • Light: thanks to its soft and flexible composition.
    • Easy to match: you can match it with other accessories and get a cozy room.

    Composition

    • Natural Cotton.

    Quality

    • It is a handmade product, taking care of every detail. Every rug is unique and different. There may be minor variations in color and shape.
    • This product meets all the quality and safety standards for children.
    • The product has the ISO 9001, ISO 14001, ISO 18001 certificates.
    • Environmentally responsible: non toxic or polluting dyes have been used.
    • Made in India.
  • Cotton Shades Rug - Lorena Canals
    This natural cotton rug has been made in mixed Ivory, Natural and Pearl Grey yarns, forming a soft shades pattern, creates a “mixed fibres” effects and a more realistic design. It contains cotton pompons in each corner....

    • Machine-washable: easy to wash, it can be washed at home in a conventional washing machine.
    • Handmade: carefully and individually handmade by our artisans.
    • Eco-friendly: 100% natural cotton and non-toxic dyes.
    • Light: thanks to its soft and flexible composition.
    • Easy to match: you can match it with other accessories and get a cozy room.

    Composition

    • Natural Cotton.

    Quality

    • It is a handmade product, taking care of every detail. Every rug is unique and different. There may be minor variations in color and shape.
    • This product meets all the quality and safety standards for children.
    • The product has the ISO 9001, ISO 14001, ISO 18001 certificates.
    • Environmentally responsible: non toxic or polluting dyes have been used.
    • Made in India.
  • Garden Rug - Lorena Canals
    Lorena Canals wanted to rekindle her passion for nature with this washable rug in Ivory color and Ash Rose with all over flowers. Being a handmade rug, every woven flower has been carefully perfected with a scissor....

    • Machine-washable: easy to wash, it can be washed at home in a conventional washing machine.
    • Handmade: carefully and individually handmade by our artisans.
    • Eco-friendly: 100% natural cotton and non-toxic dyes.
    • Light: thanks to its soft and flexible composition.
    • Easy to match: you can match it with other accessories and get a cozy room.

    Composition

    • Natural Cotton.

    Quality

    • It is a handmade product, taking care of every detail. Every rug is unique and different. There may be minor variations in color and shape.
    • This product meets all the quality and safety standards for children.
    • The product has the ISO 9001, ISO 14001, ISO 18001 certificates.
    • Environmentally responsible: non toxic or polluting dyes have been used.
    • Made in India.
  • Lobster Rug - Lorena Canals
    If you are a real sea lover who wants to feel the softness of the white sand and brings the ocean breeze, you cannot miss the new washable rug with a big central Lobster....

    • Machine-washable: easy to wash, it can be washed at home in a conventional washing machine.
    • Handmade: carefully and individually handmade by our artisans.
    • Eco-friendly: 100% natural cotton and non-toxic dyes.
    • Light: thanks to its soft and flexible composition.
    • Easy to match: you can match it with other accessories and get a cozy room.

    Composition

    • Natural Cotton.

    Quality

    • It is a handmade product, taking care of every detail. Every rug is unique and different. There may be minor variations in color and shape.
    • This product meets all the quality and safety standards for children.
    • The product has the ISO 9001, ISO 14001, ISO 18001 certificates.
    • Environmentally responsible: non toxic or polluting dyes have been used.
    • Made in India.
  • Mini Lobster Rug - Lorena Canals
    You could feel the peace and the breeze of the ocean thanks to this washable rug with mini lobster at borders. The linen and beige tones at the base of the rug will remind you the white and fine sand of paradisiacal beaches....

    • Machine-washable: easy to wash, it can be washed at home in a conventional washing machine.
    • Handmade: carefully and individually handmade by our artisans.
    • Eco-friendly: 100% natural cotton and non-toxic dyes.
    • Light: thanks to its soft and flexible composition.
    • Easy to match: you can match it with other accessories and get a cozy room.

    Composition

    • Natural Cotton.

    Quality

    • It is a handmade product, taking care of every detail. Every rug is unique and different. There may be minor variations in color and shape.
    • This product meets all the quality and safety standards for children.
    • The product has the ISO 9001, ISO 14001, ISO 18001 certificates.
    • Environmentally responsible: non toxic or polluting dyes have been used.
    • Made in India.
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