FOR IMMEDIATE RELEASE
Contact: Natalie Smith | (502) 709-4377 | firstname.lastname@example.org
ANCHAL TO DEBUT EXCLUSIVE CAPSULE COLLECTION AT GUGGENHEIM MUSEUM
Louisville, KY. (September 12, 2018) – Anchal announces an exclusive capsule collection in partnership with the Guggenheim Museum. Inspired by the modernist paintings of female artist Hilma af Klint, the 5 piece collection will debut at the Guggenheim Museum on October 11, 2018. Designed by sisters, Colleen and Maggie Clines, and entirely handcrafted by Anchal artisans in Ajmer, India, this collection features a diverse mix of quilts, apparel, and fashion accessories that incorporate abstract geometric forms and shades of brilliant color.
“As designers, it is a dream come true for my sister Maggie and I to be invited to create a custom collection for the Guggenheim Museum,” said Colleen Clines, Co-Founder and CEO, Anchal Project. “To bring this opportunity to our artisans in India and witness them bring our most complex designs to life has been astonishing. It is a true testament to their growth as designers and dedication to Anchal’s program.”
Anchal was one of only 7 predominantly female groups of designers tapped to design for this exclusive capsule collection created in celebration of Hilma af Klint: Paintings for the Future, the first major solo exhibition in the United States of the Swedish artist. Sister’s Colleen and Maggie Clines took elements from the geometric curves and spiral lines in Hilma’s paintings to create a detailed quilt design and several coordinating styles including scarves, tote bags, and a kimono jacket.
Gigi Loizzo, Director, Retail Strategy and Operations at the Guggenheim said, “This group of artisans and designers have created a suite of distinctive wares that we enthusiastically look forward to sharing with our visitors as further evidence of Hilma af Klint’s capacity to foster daring and imaginative thinking that transcends convention.” She continued that Anchal’s Spiral Quilt in particular incorporated both “the color palette of Hilma with the ramps of the Guggenheim” turning the traditional craft of Indian blankets “into something modern and fresh.”
The Spiral Quilt and coordinating pieces are available in limited quantities exclusively through the Guggenheim Store, in-store and online at guggenheimstore.org, beginning October 11, 2018.
Anchal [on-chal] believes design can change lives. Established in 2010 as a non-profit social enterprise, Anchal has provided careers in textiles to over 400 marginalized women worldwide. Anchal is committed to producing the highest quality home goods & accessories while maintaining the integrity of our artisans and natural resources. Distinct design, craftsmanship and a personal signature connect you to the individual maker. Anchal’s eco-friendly products have been sold in Urban Outfitters and Anthropologie, and featured in Harper’s Bazaar, Better Homes & Gardens, Design*Sponge, BRIDES and GOOD Magazine.