EDUCATION @ NY NOW: BE SMARTER

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Cost: $25, $30 on-site.

Sunday, February 03, 8:30 AM - 10:00 AM

  • Session Number: ARSUN
An overview of the market trends offering new opportunities for artisan products and case studies of successful artisan brands. ...
Speaker(s)
Co-Presenter
Colvin English
Co-Founder
ByHand Consulting
Co-Presenter
Karen Gibbs
ByHand Consulting
Track(s)

    Sunday, February 03, 10:30 AM - 11:30 AM

    • Session Number: CRAFTSUN
    Join this seminar to learn 50+ new subject lines and ideas for emails.  Planning now will set you up for successful content for the year.  We'll also review some of the best platforms to create and send content for your emails.  Learn about the best days and times to send... Read More
    Track(s)
      • Session Number: RETAILMINDEDSUN
      No budget? No problem. This session will explore ways to gain new business, keep existing customers and drive attention to your store... on a dime! From in-store events to cross-promotional experiences with other businesses to using social media to drum-up in-store sales to leveraging online marketing and more, this session... Read More
      Track(s)

        Sunday, February 03, 12:00 PM - 1:00 PM

        • Session Number: DSASUN
        Experiences have replaced “products” as desired gifts significantly shifting the retail landscape. How can you embrace the “retail-tainment” trend? Brick and mortar, temporary and even pop up retailers are perfectly positioned to transform their primary focus from delivering “goods” to delivering "experiences". We will cover five unique ways to translate your... Read More
        Track(s)
          • Session Number: ARSUN2
          Merchandising and product development strategies for maximizing sales of handmade products....
          Track(s)

            Sunday, February 03, 12:30 PM - 1:30 PM

            • Session Number: ANVIK
            Spending money on PR and Social Media is important for retailers.  But knowing how to allocate funds for maximum impact is crucial for brand success.  Learn how to use different apps, email lists, and social media ad platforms to accomplish your goals. ...
            Speaker(s)
            Speaker/Presenter
            Lindsay Anvik
            See Endless, Inc.
            Track(s)

              Sunday, February 03, 1:30 PM - 2:30 PM

              • Session Number: CRAFTSUN2
              Despite being the most used social channel on the planet, the ins and outs of Facebook's ever changing algorithms and business options are a source of never-ending mystery for most business owners. Come and learn how Facebook decides what content to show to its users and how the latest changes... Read More
              Track(s)
                • Session Number: RETAILMINDEDSUN2
                Looking to stay ahead of your competition and thrive in the year ahead? This session is a not-to-miss experience that will feature expert insight from industry leaders discussing the various ways your store can find success despite a competitive marketplace. From in-store strategies to technologies you need to know about... Read More
                Track(s)

                  Sunday, February 03, 2:30 PM - 3:30 PM

                  • Session Number: CROWHURSTSUN2
                  Speaker(s)
                  Speaker/Presenter
                  BARBARA CROWHURST
                  RETAIL MAKEOVER
                  Track(s)

                    Monday, February 04, 8:30 AM - 10:00 AM

                    • Session Number: ARMON
                    A nut-and-bolts seminar exploring the process and requirements of importing handmade products.  ...
                    Speaker(s)
                    Co-Presenter
                    Colvin English
                    Co-Founder
                    ByHand Consulting
                    Co-Presenter
                    Phil Hobson
                    Phoenix International Business Logistics
                    Track(s)

                      Monday, February 04, 10:00 AM - 11:00 AM

                      • Session Number: CROWHURSTMON
                      Speaker(s)
                      Speaker/Presenter
                      BARBARA CROWHURST
                      RETAIL MAKEOVER
                      Track(s)

                        Monday, February 04, 10:30 AM - 11:30 AM

                        • Session Number: CRAFTMON
                        Have you reached the point where you feel like you have a solid grasp on audience engagement and reach on Facebook? Are you ready for the next step? If you aren't already leveraging deeper tools like organic audience optimization and lead generation ads on Facebook, you're missing critical ways to... Read More
                        Speaker(s)
                        Speaker/Presenter
                        Jennifer Cario
                        SugarSpun Marketing
                        Track(s)

                          Monday, February 04, 12:00 PM - 1:00 PM

                          • Session Number: DSAMON
                          It’s more than a sale-today’s shopper is wooed by the little touches that add value and create raving fans and  brand ambassadors. Personal care products are one of the easiest retail categories to grow profits and increase frequency of purchase…can you say consumables? Attend this seminar and leave with a... Read More
                          Track(s)
                            • Session Number: ARMON2
                            A forecast of design and color trends and practical tips on how to apply to artisan and handmade products. ...
                            Track(s)

                              Monday, February 04, 1:30 PM - 2:30 PM

                              • Session Number: ARMON3
                              Best practices in blending contemporary design with traditional craft techniques in a cross-cultural relationships with artisan producers. ...
                              Track(s)
                                • Session Number: RETAILMINDEDMON
                                Instagram is redefining how customers shop which means retailers need to redefine how they use it. To make sure your store is not missing out on customer visibility or sales, this session will provide a crash course on what you need to know in order to create an Instagram account... Read More
                                Track(s)
                                  • Session Number: MISC5
                                  Modern proprietors share tips and insights regarding how to implement changes in their stores to achieve growth and profitability while remaining authentic to their brand in today's retail environment....
                                  Track(s)

                                    Monday, February 04, 3:00 PM - 4:00 PM

                                    • Session Number: DSAMON2
                                    Temporary retail has become part of the landscape for established brands as well as the indie retailer. From pop up shops to retail-tainment events and trunk shows the variety, location and innovation in this area continues to grow. 94% of retail sales happen on line and adding temporary locations to... Read More
                                    Track(s)
                                      • Session Number: CRAFTMON2
                                      Why do customers lean towards certain numbers or prices?  How can we utilize pricing to help with revenue building?  Why do customers buy certain items?  How can we set up our store to increase purchases via merchandising and pricing?  Learn the answers to these questions in more in this power... Read More
                                      Track(s)

                                        Tuesday, February 05, 10:30 AM - 11:30 AM

                                        • Session Number: CRAFTTUES
                                        Looking to gain maximum impact from the leading visual social media channel? Trying to balance building your own base of followers while trying to leverage Instagram Influencers? This session is aimed at helping you fine tune your efforts on Instagram in 2019. We'll tackle the Instagram algorithm, common mistakes made... Read More
                                        Speaker(s)
                                        Speaker/Presenter
                                        Jennifer Cario
                                        SugarSpun Marketing
                                        Track(s)

                                          Tuesday, February 05, 11:30 AM - 12:30 PM

                                          • Session Number: RETAILMINDEDTUES
                                          Whether you sell exclusively in a brick and mortar store, online or both, it's critical that every touchpoint your potential and existing consumers alike have are seamless between online and offline. This valuable session delivered by Retail 101: The Guide to Managing and Marketing Your Retail Store Author Nicole Leinbach Reyhle will identify the realities... Read More
                                          Track(s)
                                            • Session Number: MISC3
                                            Learn from over 100 examples of how layout your stores and windows to increase sales and wow customers.  This seminar will cover everything from lighting to displays to windows.  Discover tips and tricks from mom and pop shops and big-box retailers.  ...
                                            Track(s)

                                              Tuesday, February 05, 12:00 PM - 1:00 PM

                                              • Session Number: ARTUES
                                              Digital marketing tips to increase the findability of your website and bring high-value traffic to your brand. ...
                                              Speaker(s)
                                              Speaker/Presenter
                                              Manpreet Kalra
                                              Track(s)

                                                Tuesday, February 05, 1:30 PM - 2:30 PM

                                                • Session Number: CRAFTTUES2
                                                Empowering and keeping hourly employees is a challenge.  Knowing how to manage and motivate them is essential to any retailer's success. This seminar will cover management techniques specific to hourly employees.  You'll also learn about some new technology and apps to help you better manage your staff. ...
                                                Track(s)
                                                  • Session Number: ARTUES2
                                                  Tips in merchandising, inventory management and point-of-sales systems to sharpen your business plan and success.  ...
                                                  Track(s)

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