EDUCATION @ NY NOW: BE SMARTER

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Cost: $25, $30 on-site.

Sunday, February 03, 10:30 AM - 11:30 AM

  • Room: 1A03
  • Session Number: CROWHURSTSUN
OTT, Open To Thrive. Barbara will introduce you to this powerful, full-proof system. This will help you set buying budgets you can stick to and afford, help you reduce debt and business costs. It will right size your business, save you money, and make you money. Other things you will... Read More
Track(s)
    • Room: 1A04
    • Session Number: CRAFTSUN
    Join this seminar to learn 50+ new subject lines and ideas for emails.  Planning now will set you up for successful content for the year.  We'll also review some of the best platforms to create and send content for your emails.  Learn about the best days and times to send... Read More
    Track(s)
      • Room: 1A05
      • Session Number: RETAILMINDEDSUN
      No budget? No problem. This session will explore ways to gain new business, keep existing customers and drive attention to your store... on a dime! From in-store events to cross-promotional experiences with other businesses to using social media to drum-up in-store sales to leveraging online marketing and more, this session... Read More
      Track(s)

        Sunday, February 03, 12:00 PM - 1:00 PM

        • Room: 1A03
        • Session Number: DSASUN
        Experiences have replaced “products” as desired gifts significantly shifting the retail landscape. How can you embrace the “retail-tainment” trend? Brick and mortar, temporary and even pop up retailers are perfectly positioned to transform their primary focus from delivering “goods” to delivering "experiences". We will cover five unique ways to translate your... Read More
        Track(s)
          • Room: 1A04
          • Session Number: ARSUN
          ByHand Consulting’s Karen Gibbs & Colvin English looks at a handful of global handmade and artisan companies whose marketing successfully communicates to consumers the nuanced value of artisan products, the traditions they represent, and their social and environmental impact.  What is the right mix of content to engage a customer... Read More
          Track(s)
            • Room: 1A05
            • Session Number: ANVIK
            Spending money on PR and Social Media is important for retailers.  But knowing how to allocate funds for maximum impact is crucial for brand success.  Learn how to use different apps, email lists, and social media ad platforms to accomplish your goals. ...
            Track(s)

              Sunday, February 03, 1:30 PM - 2:30 PM

              • Room: 1A04
              • Session Number: CRAFTSUN2
              Despite being the most used social channel on the planet, the ins and outs of Facebook's ever changing algorithms and business options are a source of never-ending mystery for most business owners. Come and learn how Facebook decides what content to show to its users and how the latest changes... Read More
              Track(s)
                • Room: 1A05
                • Session Number: ARSUN3
                Innovation is not just a buzz word, it is a reality.  Offering new, design-forward products to your customer is key to success.  How can you collaborate with artisans to bring unique and sustainable products to market?  Join Meso Goods Co-Founder Diego Olivero and product development expert Carol Campbell as they... Read More
                Track(s)
                  • Room: 1A03
                  • Session Number: RETAILMINDEDSUN2
                  Looking to stay ahead of your competition and thrive in the year ahead? This session is a not-to-miss experience that will feature expert insight from industry leaders discussing the various ways your store can find success despite a competitive marketplace. From in-store strategies to technologies you need to know about... Read More
                  Track(s)

                    Sunday, February 03, 3:00 PM - 4:00 PM

                    • Room: 1A03
                    • Session Number: CROWHURSTSUN2
                    You will learn what financial reports to look at, how often and what they can tell you about your business.   Operational reports are the backbone of your business; Barbara Crowhurst will show you which ones to track and how to interpret.  You will be taken through a step-by-step direction on... Read More
                    Speaker(s)
                    Speaker/Presenter
                    BARBARA CROWHURST
                    RETAIL MAKEOVER
                    Track(s)

                      Monday, February 04, 8:30 AM - 10:00 AM

                      • Room: 1A04
                      Join us as internationally renowned textile and product designer, Lori Weitzner provides a rich, layered perspective on the use and significance of color in our world. She will share insights on how color affects our moods, engages the senses, and how to use it to enhance where we live and work.... Read More
                        • Room: 1A03
                        • Session Number: ARMON
                        ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of importing handmade products into the US market.  Join to learn about the costs, documentation, process and timeline for importing successfully....
                        Track(s)

                          Monday, February 04, 10:00 AM - 11:00 AM

                          • Room: 1A05
                          • Session Number: CROWHURSTMON
                          You will learn about the importance of customer data and how customer insights must shape your marketing. Barbara Crowhurst will direct you to who your customer actually is, and where the majority of your sales come from. You will find out the 3 different types of customers and how to... Read More
                          Speaker(s)
                          Speaker/Presenter
                          BARBARA CROWHURST
                          RETAIL MAKEOVER
                          Track(s)

                            Monday, February 04, 10:30 AM - 11:30 AM

                            • Room: 1A03
                            • Session Number: CRAFTMON
                            Have you reached the point where you feel like you have a solid grasp on audience engagement and reach on Facebook? Are you ready for the next step? If you aren't already leveraging deeper tools like organic audience optimization and lead generation ads on Facebook, you're missing critical ways to... Read More
                            Speaker(s)
                            Speaker/Presenter
                            Jennifer Cario
                            SugarSpun Marketing
                            Track(s)

                              Monday, February 04, 12:00 PM - 1:00 PM

                              • Room: 1A03
                              • Session Number: DSAMON
                              It’s more than a sale-today’s shopper is wooed by the little touches that add value and create raving fans and  brand ambassadors. Personal care products are one of the easiest retail categories to grow profits and increase frequency of purchase…can you say consumables? Attend this seminar and leave with a... Read More
                              Track(s)
                                • Room: 1A04
                                • Session Number: ARMON2
                                Does your brand need a design kickstart but you are not sure where to begin? There are many ways to identify future design cues.  Join Hollie Velten-Lattrell and Luma Jawad as they share highlights from “The Center by line lab” their seasonal accessory trend book.  Connect dots through socio-cultural insights... Read More
                                Track(s)

                                  Monday, February 04, 1:30 PM - 2:30 PM

                                  • Room: 1A03
                                  • Session Number: ARMON3
                                  Chances are that you are sporadically sending emails to your customers without any real strategy in place. Don’t worry, you aren’t alone! In this session, we will review the basics of email marketing so you can create emails that engage customers and generate sales. We will discuss the 3 most... Read More
                                  Track(s)
                                    • Room: 1A04
                                    • Session Number: RETAILMINDEDMON
                                    Instagram is redefining how customers shop which means retailers need to redefine how they use it. To make sure your store is not missing out on customer visibility or sales, this session will provide a crash course on what you need to know in order to create an Instagram account... Read More
                                    Track(s)
                                      • Room: 1A05
                                      • Session Number: MISC5
                                      Modern proprietors share tips and insights regarding how to implement changes in their stores to achieve growth and profitability while remaining authentic to their brand in today's retail environment....
                                      Track(s)

                                        Monday, February 04, 3:00 PM - 4:00 PM

                                        • Room: 1A04
                                        • Session Number: CRAFTMON2
                                        Why do customers lean towards certain numbers or prices?  How can we utilize pricing to help with revenue building?  Why do customers buy certain items?  How can we set up our store to increase purchases via merchandising and pricing?  Learn the answers to these questions in more in this power... Read More
                                        Track(s)
                                          • Room: 1A03
                                          • Session Number: DSAMON2
                                          Temporary retail has become part of the landscape for established brands as well as the indie retailer. From pop up shops to retail-tainment events and trunk shows the variety, location and innovation in this area continues to grow. 94% of retail sales happen on line and adding temporary locations to... Read More
                                          Track(s)

                                            Tuesday, February 05, 10:30 AM - 11:30 AM

                                            • Room: 1A03
                                            • Session Number: CRAFTTUES
                                            Looking to gain maximum impact from the leading visual social media channel? Trying to balance building your own base of followers while trying to leverage Instagram Influencers? This session is aimed at helping you fine tune your efforts on Instagram in 2019. We'll tackle the Instagram algorithm, common mistakes made... Read More
                                            Speaker(s)
                                            Speaker/Presenter
                                            Jennifer Cario
                                            SugarSpun Marketing
                                            Track(s)

                                              Tuesday, February 05, 11:30 AM - 12:30 PM

                                              • Room: 1A04
                                              • Session Number: RETAILMINDEDTUES
                                              Whether you sell exclusively in a brick and mortar store, online or both, it's critical that every touchpoint your potential and existing consumers alike have are seamless between online and offline. This valuable session delivered by Retail 101: The Guide to Managing and Marketing Your Retail Store Author Nicole Leinbach Reyhle will identify the realities... Read More
                                              Track(s)
                                                • Room: 1A05
                                                • Session Number: MISC3
                                                Learn from over 100 examples of how layout your stores and windows to increase sales and wow customers.  This seminar will cover everything from lighting to displays to windows.  Discover tips and tricks from mom and pop shops and big-box retailers.  ...
                                                Track(s)

                                                  Tuesday, February 05, 12:00 PM - 1:00 PM

                                                  • Room: 1A03
                                                  • Session Number: ARTUES
                                                  Blogs are great, but only if they are used properly! In this session, we will discuss how to build a content strategy for handmade brands that crosses multiple platforms, from your website to your social accounts. We will discuss best practices to create engaging content that will capture the attention... Read More
                                                  Speaker(s)
                                                  Speaker/Presenter
                                                  Manpreet Kalra
                                                  Track(s)

                                                    Tuesday, February 05, 1:30 PM - 2:30 PM

                                                    • Room: 1A03
                                                    • Session Number: CRAFTTUES2
                                                    Empowering and keeping hourly employees is a challenge.  Knowing how to manage and motivate them is essential to any retailer's success. This seminar will cover management techniques specific to hourly employees.  You'll also learn about some new technology and apps to help you better manage your staff. ...
                                                    Track(s)
                                                      • Room: 1A04
                                                      • Session Number: ARTUES2
                                                      Thinking of opening a brick and mortar retail shop or wanting to increase sales or profitability for your existing shop? Join Kevin Natapow of Creative Retail Solutions as he shares tools for running a financially sustainable and efficient Fair Trade or Handmade retail shop.  Topics covered will include: financial and... Read More
                                                      Track(s)

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