It began with a mother sewing for her daughters. In the 1970s, Maria Antônia Scudeler started crafting children's clothing in Brazil — pieces rich in detail, color, and love. What started as a family gesture became a mission: to dress girls in the vibrant soul of Brazil.
Today, with over 50 years of history, Camu Camu is a reference in Brazilian children's fashion. The name itself is a tribute — inspired by a native Amazonian fruit known for holding the highest concentration of vitamin C on the planet. A name that is joyful, strong, original, and captivating — exactly like the brand it represents.
Every collection begins with an enchanted look at Brazil. Each print carries a piece of the country's stories, colors, and heritage. Camu Camu creates more than clothing — it designs companions for adventure, pieces that transform childhood into a time of lightness, freedom, and discovery.
From careful raw material selection to artisanal finishing, every garment reflects a deep respect for Brazilian culture and the values of childhood. The result is fashion that lets every girl feel free to be who she is — from her very first steps.
Discover 50 years of Brazilian childhood magic at NY Now.