Friday Sock Co  

Calgary,  AB 
Canada
https://www.veryseriousco.com

• Booth: 1050

Fun mismatched socks that customers come back for. At Friday Sock Co., we make purposely mismatched socks designed to spark conversation, gift-giving, and repeat customers. What started as a simple idea, that socks should be fun again, has grown into a colorful collection of wearable personality for men, women, and kids. Our socks are bold, comfortable, and made with responsibly sourced certified combed Egyptian cotton, made ethically in Italy. Every pair is intentionally mismatched but tied together through color and theme, creating a tiny dopamine hit every time someone gets dressed. Tiny foot confetti! Retailers love us because the product is easy to merchandise, giftable year-round, and naturally attracts attention on the shelf. Customers love us because the socks feel personal, playful, and a little unexpected.

 Press Releases

• Friday Sock Co. Launches New Fall/Winter Collection for 2026 (Jun 25, 2026)

  Friday Sock Co., the Canadian brand known for its purposefully mismatched socks, is introducing its latest Fall/Winter collection featuring new designs inspired by outdoor adventure, wildlife, hobbies, travel, and everyday moments.

  Designed in Calgary and ethically manufactured in family-owned factories in Northern Italy, Friday Sock Co. combines premium materials with playful storytelling to create socks that are as memorable as they are comfortable. Each mismatched pair tells a unique story across two socks, encouraging customers to embrace individuality and have a little fun with what they wear.

  The new collection expands on the brand's growing assortment of more than 300 designs, including men's, women's, kids', merino wool, athletic, and charitable styles. New releases include nature-inspired designs, seasonal favourites, and giftable themes that resonate with a wide range of customers.

  With strong sell-through in gift shops, boutiques, bookstores, garden centres, museums, and destination retailers, Friday Sock Co. continues to build a loyal following among consumers looking for thoughtful gifts and products that spark conversation.

  Visitors to NY NOW are invited to stop by the Friday Sock Co. booth to explore the new collection and discover what makes mismatched socks one of the most talked-about categories in gift retail.

• Purpose-Driven Collection Donates 50% of Profits to Charity (Jun 25, 2026)

  Friday Sock Co. is proud to introduce This Did Good, a purpose-driven collection of purposely mismatched socks that combines great design with meaningful impact. For every pair sold, 50% of profits are donated to a charity connected to the theme of the design.

  The collection was created to help customers support causes they care about through everyday purchases, while giving retailers a product with a compelling story behind it. Current designs support organizations focused on animal welfare, conservation, and community initiatives, with each pair highlighting a unique cause and charitable partner.

  Designed in Calgary and ethically manufactured in Northern Italy, the collection maintains the same premium quality and playful storytelling that Friday Sock Co. is known for, while creating a tangible benefit beyond the product itself.

  This Did Good demonstrates how thoughtful retail products can spark conversations, drive meaningful donations, and make a positive impact one pair at a time.

• Friday Sock Co. Expands Custom Sock Program for Retailers, Attractions, and (Jun 25, 2026)

  Friday Sock Co. continues to grow its custom sock program, offering organizations the opportunity to create premium, purposely mismatched socks tailored to their brand, destination, event, or cause.

  Designed in Calgary and ethically manufactured in Northern Italy, custom projects combine the same high-quality construction and storytelling approach found throughout Friday Sock Co.'s retail collection. The program has been embraced by museums, attractions, tourism organizations, retailers, and corporate clients looking for memorable merchandise that stands out from traditional promotional products.

  From destination-inspired designs and commemorative collections to fundraising initiatives and private-label retail programs, each project is developed in collaboration with the client to create a unique product that reflects their story and audience.

  As demand for distinctive, high-quality branded merchandise continues to grow, Friday Sock Co.'s custom program provides partners with a creative way to build engagement, generate revenue, and leave a lasting impression.

  Visitors to NY NOW can learn more about custom sock opportunities and view examples of recent projects at the Friday Sock Co. booth.

 Products