Some fashion brands find long-term success in keeping up and evolving with the ever-changing trends. Others, find their sweet spot in timeless style, silhouettes that transcend seasons and TikTok crazes and consistently keep their cool factor. This latter strategy is in fact the not-so-secret sauce that has kept Mexico City-based leather goods brand GAG Bag growing and flourishing for the past decade. The brainchild of friends (and product design graduates) Gabriela Sánchez and Ana González Barragán, the bag label is rooted in minimalism, sleek design, and functionality. The everyday pieces come in basic geometric shapes — box, half-moon, rectangle, etc — and are set against vibrant colors indicative of its energetic home city — lime, chocolate, lilac, and ruby.