THE MARKET FOR HOME, LIFESTYLE + GIFT

Sunday, Aug. 12 -
Wednesday, Aug. 15, 2018

ALL SECTIONS OPEN | JAVITS CENTER, NYC

NOTE:
No sections open on Saturday

RICH FROG INDUSTRIES INC

Winooski,  VT 
United States
http://www.richfrog.com
  • Booth: 7155

Rich Frog Industries is a Vermont-based designer and distributor of unique, kid-friendly toys and gifts. Since 1994, we have been creating safe, colorful, and creative products, which are perfect for infants and toddlers in the bath, car, home and crib.


 Press Releases

  • !

    For Immediate Release

    Night & Day Studios and Rich Frog Present

    Peekaboo Barn Plush Toys at NY Now

    PORTLAND, OR - January 26, 2018 - Night & Day Studios, one of the leading makers of

    children’s apps globally, and Vermont-based toy company Rich Frog Industries will debut

    Peekaboo Barn plush toys at NY Now February 4-7, 2018. Ten different friendly farm animals will

    be available to retailers in time for Spring 2018.

    Peekaboo Barn was one of the first early childhood apps for smartphones, garnering wide

    acclaim and millions of users. Peekaboo Barn is now one of the first preschool app brands to

    expand its reach through consumer products licensing, in toy, book, and game categories.

    Rich Frog is offering the most popular characters from Peekaboo Barn in a 6 ó”-inch size, perfect

    to hold and play with while reading the book or enjoying the popular apps. Rich Frog relished the

    challenge of bringing 2D character designs to 3-dimensional plush toys. With a wide variety of

    soft, vibrant, colorful plush, embroidery, and cotton, and accentuating the animals’ trademark big

    black eyes, the Peekaboo Barn plush toys are designed to bring personality and life to the

    adorable barnyard characters.

    “We’ve really enjoyed collaborating with Rich Frog on Peekaboo Barn plush. I can’t wait to see

    our fans’ faces when they see the toys,” said Night & Day Studios Founder and CEO, Nat Sims.

    “Rich Frog took great care with the designs for our iconic Peekaboo Barn characters. The toys

    are high-quality, great value, and really capture the animals’ personalities.”

    Rich Frog’s President, Owner and Head of Monkey Business, Jim Reed, said, “The Peekaboo

    Barn animals translated beautifully into cuddly plush toys. We’re happy to connect our tactile

    learn-through-play experience to today’s digitally-savvy preschoolers through the classic farm

    theme.” Rich Frog produced plush versions of ten Peekaboo Barn characters, in close

    collaboration with the Night & Day Studios creative team. Rich Frog will distribute the Peekaboo

    Barn line to specialty, gift and toy stores, as well as small and mid-tier chains.

    Each plush character has a unique hang-tag listing its favorite food and color, among other

    details. Rich Frog designed a barn-shaped display box, offered free to retailers that purchase an

    assortment or any 10 pieces. An assortment includes 1 each of 10 styles, plus two Peekaboo

    Barn lift-the-flap board books by Candlewick Press.

    Night & Day Studios actively seeks licensees to join the Peekaboo Barn licensing program in

    categories such as wooden toys, games and puzzles, bath and feeding, apparel, and decor. In

    addition to Rich Frog’s plush line, other partners include Candlewick Press with interactive board

    books, Educational Insights with a tabletop game, and Zazzle with a boutique of customizable,

    print-on-demand Peekaboo Barn products.

    # # #

    About Night & Day Studios

    Night & Day Studios is one of the leading independent app studios, creating and publishing apps

    for kids and grownups from its offices in Portland, Oregon, and New York. Night & Day Studios

    develops original brands, including bestseller Peekaboo Barn, and also acts as a full-service

    digital design and development agency. Night & Day Studios’ client and partner list includes

    DreamWorks, Highlights for Children, Mattel, Nickelodeon, the NFL, Sesame Street, Showtime,

    Warner Bros., and many others. For more, visit www.nightanddaystudios.com.

    About Rich Frog Industries

    Rich Frog Industries is a Vermont-based designer and distributor of unique, kid-friendly toys and

    gifts. Since 1994, we have been creating safe, colorful, and creative products, which are perfect

    for infants and toddlers in the bath, car, home, or crib. Our products have put smiles on the faces

    of kids around the world. Today, our products can be found across North America, Asia and

    Europe. For more information on Rich Frog, visit www.richfrog.com.

    MEDIA CONTACTS:

    Night & Day Studios

    Sara Berliner

    sara@nightanddaystudios.com

    Rich Frog

    Jim Reed

    802.865.9225

    jim@richfrog.com

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