Map Marketing plans to launch a new Limited Edition Map Jigsaw at NYNow in February 2018, to celebrate One Million sales
Map Marketing was established in London, England in 1979. Having successfully created a market for personalized wall maps, by 2003 the company found that the marketplace was becoming increasingly competitive. Satellite navigation systems and Google Maps were on the horizon and as a small British company, Map Marketing was looking for a way to expand. Moving from business maps to personal maps seemed sensible, but how could it create a unique niche?
The Eureka moment came with the idea of creating a map jigsaw puzzle when the center piece was the home of the customer. The company had already developed software to create personalized maps (long before Google & GPS!) but had focused on wall maps for business customers. This seems like the ideal opportunity to create a gift that consumers would like. All they needed now was to figure out how to make jigsaws...
Fast forward 15 years and the Map Marketing map jigsaw range is now sold all over the world. The range of map jigsaws has expanded with Where We First Met, Merry Christmas, Mother’s Day and Father’s Day versions. And early in 2018, Map Marketing will sell their 1 millionth map jigsaw – each one unique, centered on a different address!
Map Marketing’s Managing Director, Brian O’Donnell, joined the company in 2015 and loves the history of this feisty British company. He says: “When I joined Map Marketing I spent a lot of time learning about its history. I think it’s important to know where we come from in order to move forward. Adding together the various versions I realized that we were about to sell our millionth jigsaw so wanted to celebrate it in some way.
We decided to go back to basics. Why do our customers love this product? It comes down to the unique challenge of a jigsaw puzzle and tying that together with learning more about where you live. So, we looked at our map jigsaw – what can we do to update our flagship product? After all, it’s 15 years old now! Can we adjust it to appeal to a new audience? I hope you like the result."
Map Marketing will be on Booth 7748 at NY Now2018.