FOR IMMEDIATE RELEASE
Contact: Natalie Hugon | (502) 709-4377 | email@example.com
Louisville, KY. (November 13, 2017) – Anchal Project, the award winning nonprofit social enterprise run by sisters Colleen and Maggie Clines, and CAUSEBOX, limited edition subscription box for socially conscious goods, are excited to announce a unique partnership to design the exclusive Winter 2017 box. Inspired by Anchal’s Naari Throw Quilt, the the winter box really digs into the idea of warmth for the season, with the two brands deciding to wrap the box itself in the Naari quilt design.
“What sets this artisan brand apart, and what we loved, is that the two sisters who run the company have a background in architecture,” says Matt Richardson, Co-founder of CAUSEBOX, “The end result of each product they design is unique. The stitching has a really refined artistic sensibility to it that holds true to the traditional techniques of the region, but infuses it with modernity that’s really compelling, it’s just beautiful.”
Different from other boxes designed for CAUSEBOX in the past, Maggie Clines, Anchal’s Creative Director, digitally scanned the fabric before placing it onto the box template. This technique allowed her to replicate the texture found in the quilted fabric and hand stitches.
“Partnering with CAUSEBOX gave us a special opportunity to show off the craftsmanship and beauty of our artisan’s work. The Naari Throw design was inspired by a photograph taken of one of our artisans. We abstracted the shapes and movements of the photo to create the quilt’s compositional pattern; the variant stitch patterns within reveal the artisan’s process and determination,” explains Maggie Clines. “We’re so honored to partner with a nationally recognized, like-minded brand, that is focused on promoting socially conscious goods and the artisans behind them.”
Having the details translated on the box was important to both brands, and allows the consumer to become intimate with each stitch and the artisan’s journey to empowerment. “The Winter box design is the perfect combination of artisan story and impactful launch story, with an overall aesthetic vibe that we loved,” explains Hannah Swank, CAUSEBOX Brand Director. “It was kind of a no-brainer to partner with Anchal on the box.”
The contents of the winter box are still a secret, but we can tell you that Anchal will be offering a special discount code in each box purchased. First sneak peeks of the hand-curated products inside will start this week. The winter CAUSEBOX will ship the first week of December - just in time for holiday gifting. Quantities are limited and have sold out quickly the past 2 seasons. Each box contains $150+ of product for a quarterly subscription cost of only $49.95.
About Anchal: Anchal (on-chal) believes design can change lives. As a non-profit social enterprise, Anchal uses design thinking to create innovative products and sustainable employment that empower exploited women worldwide. To date, Anchal has provided alternative careers in textiles & design to over 200 women in India and 10 in Louisville, KY. Anchal products have been sold in Urban Outfitters nationwide, and have been featured in Harper’s Bazaar, Brides, Better Homes & Gardens, Huffington Post and GOOD Magazine.And most recently in February 2017, Anchal’s Sari Quilt from the Narrative Collection was honored by NY NOW® and Apartment Therapy with the "Handmade Global Design - Best New Product” and the “Best in Market” award.