Sunday, Aug. 12 -
Wednesday, Aug. 15, 2018


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Hella Cocktail Co.

New York,  NY 
United States
  • Booth: 3329

Wicked flavors. Mad skills. Hella Cocktail Co. The best times seem to happen around great drinks. Friendships are forged; memories are made; schemes are hatched. This is the original inspiration of our company: a love of bold flavors, real ingredients and genuine hospitality.

 Show Specials

  • 50% Off Shipping to Hawaii and Alaska! 

    Orders must have a minimum of $250. 

    Orders must be written at the NY Now show to be eligible. 

  • (Jan 31, 2018)


    Orders must have a minimum of $250. 

    Orders must be written at the NY Now show to be eligible.

    Free shipping not available for Hawaii or Alaska.


  • Hella Cocktail Co. Premium Cocktail Mixers
    Don’t skimp on the mix. Designed to complement your favorite top shelf spirits, our mixers are all natural, with more juice than others and only pure cane sugar. They’re the next best thing to homemade....

  • Bloody Mary Cocktail Mixer, 750 ml

    The high juice content, horseradish and coarse ground black pepper ensure a body that won’t ever be watered down when you add your favorite spirit. It’s everything you want in a Bloody Mary Mix and nothing you don’t.

    Margarita Cocktail Mixer, 750 ml

    The next best thing to fresh squeezed. Shakes up a perfect margarita every time. Never too sweet, ours always finishes tart.

    Moscow Mule Cocktail Mixer, 750 ml

    Ginger puree and lime juice deliver a fresh alternative to ginger beer that never goes flat. Just add club soda, adding your favorite spirit is optional.

    Spicy Bloody Mary Cocktail Mixer, 750 ml

    Our spicy formula delivers the heat you want in a bloody mary. It’s also excellent in Micheladas.

    Spicy Margarita Cocktail Mixer, 750 ml

    With just the right amount of heat, our spicy margarita mix is a fantastic way to get the party started.

  • Hella Cocktail Co. Premium Cocktail Syrups
    Our unique three-day cold brew process uses only real fruit peels, whole spices and pure cane sugar. One ounce of concentrate makes a full size cocktail. Once opened, our syrups last weeks in the fridge, in the rare event that you’d need them to....

  • Old Fashioned Cocktail Syrup, 12.5oz **PRODUCT DEBUT!!

    There are few drinks as classic and loved as the Old Fashioned. Now, this quintessential cocktail can be mixed by anyone in two simple steps. Simply mix the syrup with the whiskey of choice and your gold. 

    Hibiscus Cocktail Syrup, 12.5oz

    Bright and tropical with a subtle bitter finish. A less sweet sophisticated alternative to grenadine. Makes a great non-alcoholic mocktail. Mixes with any unaged spirit.

    Tonic Cocktail Syrup, 12.5oz

    Citrusy and bitter with pure cane sugar, a touch of sea salt and citric acid for brightness, our tonic never uses extracts, only whole ingredients. Gin, of course, is optional, but recommended.

    Cola Cocktail Syrup, 12.5oz

    Think of it as bitter cola. Dry and aromatic with a bitter finish, it mixes particularly well with aged rum and whiskies. Want to skip the booze? It’s also a less sweet alternative to classic colas.

  • Hella Cocktail Co. Premium Cocktail Bitters
    Named Best Locally Made Bitters by, our potent, handcrafted alcohol-based extracts take 30 days to make and a long time to use, so you always get your money’s worth. Elevate your home bar with these small but mighty mixtures....

  • Aromatic Bitters, 5oz

    Rich and deep with prominent notes of clove and cinnamon, the finish is noticeably more bitter than more mass market varieties, making it a perfect complement to aged spirits like bourbons, rums and brandies.

    Orange Bitters, 5oz

    Tastes like biting into a fresh orange, and it should; we use tons of orange peel and back it up with citrusy spices like coriander, cardamom and juniper berries. The orange is also fantastic in club soda. Look no further, the perfect orange bitters is here.

    Citrus Bitters, 5oz

    Exotic spices prevail in this unique formula that features four types of citrus peel and tastes like summer in India.

    Smoked Chili Bitters, 5oz

    Smoky, spicy and aromatic. Fantastically versatile, works beautifully with agave based spirits but also is a stand out with any spirit with a little age to it. Trust us - this flavor will quickly become a staple in your repertoire!

    Ginger Bitters, 5oz

    Ginger has become a go-to cocktail ingredient, and for good reason. Our ginger bitters packs a punch, with just a few dashes. Spicy and earthy, with subtle lemon notes, our Ginger bitters goes well with anything.

  • Hella Cocktail Co. DIY Kits
    Our Kits are easy fun ways to elevate your cocktailing experience. Each Kit makes two drinks but the tools included will permanently up your bar game. Supremely giftable.<br />...

  • Moscow Mule DIY Cocktail Kit

    Ginger, spirit, lime and carbonation equal heaven in a glass. Easy to make your own, by switching up the base spirit and adding seasonal ingredients. The copper hardware is fancy enough for your mother-in-law.

    A new American classic, with countless variables. Ours features all copper coated stainless steel hardware for the real cocktail aficianado.

    Old Fashioned DIY Cocktail Kit

    You can’t talk about American cocktailing or the cocktail period without talking about the Old Fashioned. A classic in every sense of the word, it’s the perfect combination for four ingredients. Spirit of any kind, Bourbon is a good place to start, Sugar, (Try our cocktail sugar cubes), Bitters, and Water (usually the frozen kind). Follow one of our recipes or make up your own. Old Fashioneds are very popular these days and very regional, which is part of the fun. Whether a local dive or a mixology bar, the Old Fashioned is a great drink to order when you’re traveling because everyone has their own recipe.

    We took the quintessential American cocktail and put it in a handsome box.

    Margarita DIY Cocktail Kit

    Whether you drink your margarita on the rocks or frozen, with salt or without, there is no denying the singular satisfaction that a good one offers up on a hot day.

    Bring a premium margarita experience home. Or gift a little slice of Mexico to someone on your list.

    Bloody Mary DIY Cocktail Kit

    This classic is truly one of a kind in the world of cocktails. Nothing else is quite like it, or for that matter consumed so religiously only during certain times of day and non existent at others. Every order a Bloody Mary at da club? We didn’t think so. Truly King of Brunch.

    Our premium mix, kitted up with rimming seasonings and premium bar tools. We put brunch in a box.

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